Sales Account Executive

7 days ago


Chicopee, Massachusetts, United States Nexstar Broadcasting Full time
About the Role

We are seeking a highly motivated and experienced Sales Account Executive to join our team at Nexstar Broadcasting. As a Sales Account Executive, you will be responsible for generating advertising revenue by calling on established agencies, cold-calling new prospects, and convincing potential clients of the merits of television advertising.

Key Responsibilities
  • Serve as the sales marketing lead driving revenue from clients across all platforms.
  • Establish, maintain, and grow relationships with advertisers and agencies.
  • Consistently communicate with clients on all business activity.
  • Meet and exceed performance management targets for account activity and revenue generation.
  • Makes sales calls on existing and prospective clients.
  • Maintains assigned accounts and develops new accounts.
  • Prepares and delivers sales presentations to clients.
  • Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
  • Provides clients with information regarding rates for advertising placement in all media.
  • Develop and execute multiplatform advertising schedules with clients.
  • Works with clients and station personnel to develop advertisements.
Requirements and Skills
  • Bachelor's degree in marketing, advertising, or mass communications, or a related field, or an equivalent combination of education and work-related experience.
  • Minimum one year's experience in sales, preferably in the media field.
  • Valid driver's license with an acceptable driving record.
  • Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
  • Proficiency with computers, telephones, copiers, scanners, fax machines, and other office equipment.


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