Programmatic Media Strategist

4 weeks ago


Los Angeles, California, United States GroupM Full time

Job Summary

We are seeking a highly skilled Programmatic Media Strategist to join our team at GroupM. As an Associate Director, Programmatic, you will be responsible for overseeing the overall health and success of your respective account(s). You will be the team's strongest programmatic trader and a source of expertise and point of escalation for all aspects of the execution of a programmatic campaign.

Key Responsibilities

  • Oversee the management of campaigns to ensure they consistently meet or exceed client KPIs.
  • Act as the team's central point of trading expertise and escalation to address problems as they arise for the account.
  • Develop relationships with platform, inventory, and data providers to maximize their value specific to account needs.
  • Keep key stakeholders updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.

Requirements

  • Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
  • 5 Years experience in Analytical Tools (Google Analytics, Web trends, Omniture), Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor).
  • Familiarity with key programmatic and digital platforms.
  • Understanding and familiarity of key industry concepts and trends.

About GroupM

GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. We offer a competitive benefits package and a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.



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