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Marketing and Engagement Strategist

2 months ago

East Lansing, Michigan, United States American Board of Emergency Medicine Full time
Job Overview

We are seeking a highly skilled Marketing and Engagement Specialist to join our team at the American Board of Emergency Medicine. This role will play a critical part in amplifying our organization's message and engaging physicians throughout their certification journey.

Key Responsibilities
  • Develop and Execute Communication Strategies: Create innovative approaches to communicate our key messages to diverse audiences.
  • Expand Digital Media Opportunities: Utilize podcasts, blogs, videos, webinars, and social media to share information and engage stakeholders.
  • Enhance Stakeholder Engagement: Lead the development of engagement strategies, map user journeys, and improve touchpoints during certification.
  • Content Creation: Generate compelling content for social media, websites, newsletters, and press releases to enhance awareness and engagement.
  • Collaborate Across Functions: Work with internal and external stakeholders, demonstrating superior communication and customer service skills.
  • Support Sponsorships: Seek opportunities to promote the brand through events, collaborations, and promotional materials.
  • SMS Strategy Development: Implement SMS communications for key audiences.
  • Monitor and Analyze Media: Track media coverage and social analytics to refine strategies.
  • Crisis Communications: Assist in managing the organization's response to crises, ensuring the protection of brand reputation.
Qualifications
  • Bachelor's degree in communications, marketing, digital media, or a related field.
  • 3-5 years of experience in digital marketing, communications, or related areas.
  • Expertise in content development, project management, and digital media production.
  • Strong understanding of best practices in marketing, customer experience, and social media.
  • Exceptional written communication skills with a strong attention to detail in grammar, spelling, and editing.
  • Advanced interpersonal skills with experience in leading media productions and collaborations.
  • Familiarity with content management systems and web platforms.
  • Proficiency in Microsoft Office, project management, and videoconferencing tools.
Preferred Qualifications
  • Experience with SMS marketing strategies and CRM platforms.
  • Familiarity with stakeholder engagement strategies, project workflows, and marketing campaigns.
  • Ability to travel up to 20% of the time.