Digital Marketing Specialist
4 weeks ago
Job Summary:
We are seeking a highly skilled Digital Marketing Specialist to join our team at Michigan State University. The successful candidate will be responsible for developing and executing strategic marketing campaigns across multiple media channels, including paid search, display, video, and social platforms.
Key Responsibilities:
* Develop and execute strategic marketing campaigns to drive student enrollment and engagement
* Conduct keyword research and manage all aspects of campaign configuration, launch, and ongoing optimization
* Establish and implement monitoring protocols to evaluate social media communications and recommend adjustments based on insights
* Develop, organize, and publish engaging content across our social media platforms to effectively connect with and captivate target audiences
Requirements:
* Bachelor's degree in Marketing, Communications, or related field
* 1-3 years of experience in digital marketing, social media management, and content creation
* Strong understanding of Google Ads and social media platforms
* Excellent written and verbal communication skills
What We Offer:
* Competitive salary and benefits package
* Opportunity to work with a dynamic team of professionals
* Professional development opportunities
How to Apply:
If you are a motivated and creative individual with a passion for digital marketing, please submit your application, including your resume and cover letter, to our website.
Equal Employment Opportunity Statement:
Michigan State University is an equal opportunity employer and welcomes applications from diverse candidates.
Special Instructions:
Resume or cover letter to include link to online portfolio showcasing past work
Work Hours:
Generally M-F 8-5. Some evenings and weekend may be required.
Description of End Date:
This is an off-dated position funded for one year from the date of hire with possible extension contingent upon funding renewal.
Website:
https://comartsci.msu.edu/
Remote Work Statement:
MSU strives to provide a flexible work environment and this position has been designated as remote-friendly. Remote-friendly means some or all of the duties can be performed remotely as mutually agreed upon.
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