Director of User Research

2 weeks ago


New York, New York, United States Publicis Media Full time
Job Description

Publicis Media is seeking a Director, User Research to join our Product Design team. As a key member of our team, you will be responsible for leading generative and evaluative research studies to inform the development of user-centered Advertising Technology experiences.

Responsibilities:

  • Manage and lead research studies from start to finish, identifying research questions, defining participants, and selecting methodologies.
  • Partner with cross-functional product teams to identify research opportunities, define requirements, and inform the product roadmap.
  • Develop and implement user-centered research tactics throughout the design and development cycle.
  • Perform data analysis to create actionable findings and maintain a repository of insights to guide quarterly planning and prioritization.
  • Evangelize User Experience best practices, strategies, and methodologies to drive change within the organization.

Qualifications:

  • Masters, Bachelors, or Professional degree in design, research, or related fields, with 6+ years of experience in a related field.
  • Experience in media planning, ad tech, or consumer tech, with proficiency in qualitative and quantitative research methods.
  • Strong cross-functional collaboration experience and a portfolio demonstrating past work experience and deliverables.

About Publicis Media:

Publicis Media is a global agency brand that harnesses the power of modern media through data-driven and innovative solutions. We are committed to fostering a culture of inclusivity and belonging, and we believe that our differences make us stronger.


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