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Strategic Media Associate

2 months ago

New York, New York, United States Spark Foundry Full time

Job Overview

The Senior Associate, Planning plays a crucial role in managing traditional media communications for designated brands, ensuring precise budget oversight and the smooth execution of media initiatives. This position requires a comprehensive understanding of client operations to effectively align media strategies with their objectives. Collaboration with Managers is essential in crafting and conveying all media recommendations. Additionally, this role includes supervising and prioritizing tasks for the respective Associates.

Our team is dynamic, engaging, and cooperative. We focus on the corporate branding and differentiation aspects of our accounts. We are dedicated to producing high-quality work while enjoying our collaborative environment.

Key Responsibilities:

Support the Manager in formulating offline media planning options and recommendations Ensure precise budget management and timely updates to clients regarding media activities Exhibit a robust understanding of media principles, including media calculations, audience targeting, and communication objectives (reach/frequency) Demonstrate expertise with relevant systems/tools (e.g., MRI, MediaTools, Comscore) Collect and assess pertinent research to provide strategic, consumer-insight-driven media recommendations Foster collaborative and effective working relationships with implementation teams to guarantee the delivery of media strategies that meet brand goals and client expectations Monitor the execution of media plans by overseeing buys and schedules Build strong partnerships with associated agencies (when applicable) to facilitate a seamless communication process Display creativity and adaptability in problem-solving Prepare position papers and points of view on significant client matters and opportunities Generate media authorizations in accordance with approved plans and project requests

Required Qualifications

At least one year of experience in traditional/offline media planning Proficiency in MediaTools is essential Familiarity with competitive analysis systems (e.g., AdViews/Kantar) Working knowledge of syndicated research tools (e.g., MRI, Comscore) Strong skills in Excel Excellent communication and presentation abilities Professional demeanor with strong teamwork capabilities Inquisitive and driven Solution-focused problem solver Skilled in time management and adept at navigating shifting priorities