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Digital Experience Manager
2 months ago
Role: Digital Experience Manager
Industry: Financial Technology | Private Credit | Business Lending
Location: Remote
Salary: $150-175k/year
National Business Capital, a leading non-bank lending firm, is seeking a skilled Digital Experience Manager to join our award-winning team. With a proven track record of funding up to $2.5+ billion to small and medium-sized businesses nationwide, we're committed to delivering exceptional customer experiences.
Key Responsibilities:
- Fully Optimize the Customer Journey: Develop and implement comprehensive digital strategies to enhance user engagement and conversion rates across all online channels.
- Conversion Rate Optimization (CRO) Strategies: Design and execute data-driven CRO initiatives to improve website performance and user experience.
- Customer Data Analysis: Review and analyze customer behavior and feedback to identify opportunities for improvement.
- A/B Testing and Experimentation: Conduct regular A/B testing to optimize website and program performance.
- Cross-Functional Collaboration: Work closely with internal teams to ensure seamless customer experiences.
- Performance Metrics and Analysis: Monitor and analyze key performance indicators (KPIs) to measure success.
- Knowledge Sharing and Continuous Learning: Share insights and best practices with the team to foster a culture of continuous improvement.
- Website Maintenance and Upgrades: Plan, implement, manage, monitor, and upgrade the company website to ensure optimal performance and user experience.
- Content Creation and Management: Regularly update website content, images, and videos to reflect the latest company information and offerings.
- UX/UI Trends and Best Practices: Stay informed about the latest UX/UI trends and best practices and monitor competitor websites.
- Website Audits and Issue Resolution: Perform routine site audits to identify and fix issues such as broken links, outdated content, and technical errors.
- User Experience Enhancement: Continuously improve the user experience of the website.
- Performance Insights and Recommendations: Provide actionable insights and recommendations to improve website performance and user engagement.
Requirements:
- 7-10 years of experience in a similar role
- Proven experience in conversion rate optimization
- Ability to troubleshoot website issues in a fast-paced environment
- Strong attention to detail with an analytical mind and outstanding problem-solving skills
- Excellent content creation and writing skills
- Innovative thinking for enhancing website functionality and user engagement
- Understanding of target audience needs and behavior
- Experience with WordPress, Salesforce, and GA4 a plus
