Marketing Leadership Specialist

7 hours ago


Brooklyn, New York, United States DAYBREAKER Full time

About the Role

DAYBREAKER, a global social enterprise and morning dance movement with a community of 500K+ members in 30 cities around the world, is seeking an experienced Performance Marketing Leader to drive growth, lead our marketing team, and shape the company's brand and business objectives.

Key Responsibilities

  • Develop and execute comprehensive marketing strategies for virtual and IRL events, focusing on ticketing and attendance growth (250k+ attendees in 2020).
  • Lead the management of email lists, social media, and SMS channels, ensuring seamless integration and data-driven decision-making.
  • Collaborate with the Head of Comms to develop strategic flows for email marketing campaigns.
  • Own DAYBREAKER's marketing calendar across email, press, social, and site updates, aligning initiatives with business objectives.
  • Support PR strategy through external agency management and influencer marketing development.
  • Closely work with the CEO and COO to co-manage paid marketing plans and digital agencies.
  • Promote a data-driven approach within the marketing team, implementing new reporting systems to inform decisions.

About the Company

DAYBREAKER is a lean, hard-working events and content company based in Greenpoint, Brooklyn, with a team that works remotely. The company offers a comprehensive benefits package, including medical, dental, vision insurance, a 401k plan, and paid time off.

Salary: $80,000 - $100,000 per year, plus exciting performance bonuses based on revenue targets.

About You

  • A seasoned leader with experience managing diverse marketing teams, including digital, offline, out-of-home campaigns, social media, PR, and outside marketing agencies.
  • A balance of thought leadership and detail-oriented, data-driven execution.
  • 3+ years of marketing experience in D2C and/or e-commerce, preferably at brands comparable to DAYBREAKER.

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