Digital Marketing Specialist

4 days ago


Brooklyn, New York, United States AB Hires and Consulting Full time
Job Description

We are seeking a skilled Digital Marketing Specialist to join our team at AB Hires and Consulting. As a PPC Associate, you will be responsible for managing and optimizing paid campaigns on Google and Bing, driving growth for our clients' e-commerce presence.

Key Responsibilities:
  • Campaign Management: Manage and optimize PPC campaigns across multiple platforms, ensuring maximum ROI and efficiency.
  • Keyword Research: Conduct thorough keyword research and audience targeting to improve campaign performance and drive conversions.
  • Performance Analysis: Monitor and analyze campaign metrics, including CTR, CPC, and CPA, to identify areas for improvement and enhance overall performance.
  • Ad Creative Optimization: Implement A/B tests and refine ad creatives to improve results and increase conversions.
  • Conversion Tracking: Utilize conversion tracking and tag management for accurate reporting and data analysis.
  • Client Collaboration: Collaborate with clients to align paid marketing strategies with their business objectives and goals.
Requirements:
  • Experience: 6 months to 1 year of experience in PPC management, with expertise in Google AdWords and Bing.
  • Skills: Proficient in Google Analytics, Google Ads, and Microsoft Advertising, with strong analytical skills and attention to detail.
  • Project Management: Ability to handle multiple projects simultaneously in a fast-paced environment.

As a member of our team, you will have the opportunity to work with a variety of clients, develop your skills, and contribute to the growth and success of our company. We offer a competitive salary of $65,000 per year, commensurate with experience. If you are a motivated and results-driven professional looking to take your career to the next level, we encourage you to apply.


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