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Digital Media Strategist
2 months ago
LEAP Inc is seeking a highly skilled Digital Media Manager to join our team. As a Digital Media Manager, you will be responsible for overseeing and managing paid search and paid media campaigns, as well as providing strategic insights and recommendations to clients.
Key Responsibilities- Provide oversight and media management for new paid search and paid media campaigns, including YouTube Ads, paid social campaigns, Google Ads, Microsoft Ads, Display Ads, and Programmatic ads.
- Offer strategic insights and recommendations during weekly team or client calls and monthly client reporting calls, including relevant metrics, goal tracking, revenue tracking, and KPIs.
- Monitor and evaluate paid search and paid media results and performance in line with best practices.
- Manage the creation and deployment of keyword lists, audience targets, and first-party lists, and their deployments.
- Balance the demands of multiple clients and workflows, communicating and engaging with internal teammates to streamline efficiency.
- Lead on go-forward media strategies and executions and communicate with clients as a confidence-inspiring subject matter expert.
- 4+ years relevant experience in digital media management, with strong experience in YouTube and social media buying.
- Paid search experience.
- Excellent writing and communication skills, with the ability to operate effectively in a client-facing capacity when needed.
- Google Ads certification is a plus.
LEAP Inc offers a dynamic and inclusive work environment, with opportunities for professional growth and development. We are committed to diversity, equity, and inclusion, and we welcome candidates from diverse backgrounds and perspectives.