Digital Marketing Director

1 month ago


Marquand, Missouri, United States Lids Full time
About Our Company

Lids Sports Group is a leading licensed sports retailer in North America, operating over 1,200 locations domestically and 50+ internationally. Our retail stores offer officially licensed headwear and apparel from collegiate and professional sports teams, as well as top brands like Nike, New Era, Adidas, and Mitchell & Ness.

We are committed to building a community for both sports fans and fashion lovers, with partnerships with iconic global brands like Marvel, Playboy, and the Harlem Globetrotters. Our ambassadors include Justin Jefferson, Quavo, and Josephine Skriver.

Job Summary

This role will oversee and manage all day-to-day digital advertising, ecommerce, and social media initiatives for Lids Sports Group. The successful candidate will report directly to the VP of Marketing and develop strategies to achieve reach/frequency targets, attract new fans/consumers, develop community, increase sales, and build loyalty.

Key Responsibilities
  • Digital Marketing:
    • Develop a modernized ecommerce strategy
    • Own all digital advertising, social, web analytics, and coordination with ecommerce merchandising to drive traffic and sales
    • Implement a revitalized consumer loyalty program
    • Develop email/SMS strategy, including product release, win-back campaigns, etc.
    • Manage data platforms
    • Develop plans and oversee all paid digital advertising
    • Oversight of digital agency partnerships
  • Social Media Marketing:
    • Develop and implement a content calendar
    • Create paid boost strategy
    • Manage content for all retail handles and markets
    • Create community development plan, including goals and initiatives
    • Cross-functional integration and internal/external relationship building
  • Team/Staff Management:
    • Manage team development, including in-person team building, group outings, and dedicated one-on-one personal development meetings
    • Collaborate in the development of promotional campaigns internally and externally with partners and vendors
Requirements
  • Bachelor's Degree required
  • At least 4 years of experience as a marketer in the web, consumer retail, design/advertising field
  • Ability to work fully on-site in Indianapolis and travel to Lids locations domestically and internationally
  • Strong social media and digital marketing background
  • Strong reporting and analytics experience
  • Oversight of agency buying experience of digital media required, direct buying experience a plus
  • Experience leading and building a team


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