Senior Marketing Director

1 week ago

Warrendale, Pennsylvania, United States Fullsight Full time
Job Description

Fullsight is seeking a highly experienced Senior Marketing Director to lead our global marketing efforts. As a key member of our leadership team, you will be responsible for developing and executing impactful marketing strategies that align with our organizational objectives and maximize brand visibility.

Key Responsibilities:
  • Marketing Strategy: Develop and implement comprehensive marketing campaigns across diverse platforms, including digital, print, social media, email, and events.
  • Branding and Messaging: Craft and execute branding strategies that authentically reflect our mission, vision, and values, and oversee the overall company and product branding.
  • Performance Monitoring: Monitor and evaluate campaign performance, measure ROI, and provide regular reports to leadership to enable data-driven decision-making.
  • Content Oversight: Oversee marketing content creation, ensuring alignment with strategic messaging, promotion, and engagement goals.
  • Website Management: Lead a coordinated web strategy across Fullsight, including the implementation of websites, mobile apps, and/or other digital products.
  • Managing External Marketing Agencies: Manage relationships with external marketing agencies, ensuring their strategies and efforts align with our goals and standards.
  • Budget and Staff Management: Achieve financial objectives by preparing an annual budget, schedule expenditures, analyzing variances, and initiating corrective actions, and maintain marketing staff by recruiting, selecting, orienting, and training employees.

Requirements:

  • Bachelor's degree in Marketing or related business field.
  • 15+ years of professional experience in developing and executing successful integrated marketing plans.
  • 10+ years of developing and executing digital/social/mobile marketing plans, managing marketing projects, and managing staff.
  • Proven experience as a Senior Marketing Director or similar role, preferably in a relevant industry.
  • Strong understanding of market research and data analysis methods.
  • Excellent communication and interpersonal skills.
  • In-depth knowledge of various marketing platforms and best practices.
  • Ability to lead and inspire a team.
  • Strong project management and organizational skills.
  • Strong problem-solving skills with a can-do attitude.
  • Ability to travel 30% of the time.

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