Senior Marketing Director
4 weeks ago
At Fullsight, we are seeking a highly skilled Senior Marketing Director to lead our marketing efforts and drive business growth. The ideal candidate will have a proven track record of developing and executing successful integrated marketing plans, with a strong focus on digital, social, and mobile marketing.
Key Responsibilities:
- Develop and implement impactful global marketing strategies that align with our organizational objectives and maximize brand visibility
- Lead the planning and execution of comprehensive marketing campaigns across diverse platforms, including digital, print, social media, email, physical mailings, websites, landing pages, and events
- Craft and execute branding strategies that authentically reflect our mission, vision, and values
- Monitor and evaluate campaign performance, measure ROI, and provide regular reports to leadership to enable data-driven decision-making
- Oversee marketing content creation, ensuring alignment with strategic messaging, promotion, and engagement goals
- Manage relationships with external marketing agencies, ensuring their strategies and efforts align with our goals and standards
- Achieve financial objectives by preparing an annual budget, schedule expenditures, analyzing variances, and initiating corrective actions
- Maintain marketing staff by recruiting, selecting, orienting, and training employees
Requirements:
- Bachelor's degree in Marketing or related business field
- 15+ years of professional experience in developing and executing successful integrated marketing plans
- 10+ years of developing and executing digital/social/mobile marketing plans, managing marketing projects, and managing staff
- Proven experience as a Senior Marketing Director or similar role, preferably in a relevant industry
- Strong understanding of market research and data analysis methods
- Excellent communication and interpersonal skills
- In-depth knowledge of various marketing platforms and best practices
- Ability to lead and inspire a team
- Strong project management and organizational skills
- Strong problem-solving skills with a 'can-do' attitude
- Strong quantitative and metrics development skills
- Ability to travel 30% of the time
About Fullsight:
Fullsight is a leading provider of innovative marketing solutions. We are committed to delivering exceptional results and building long-term relationships with our clients. If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.
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