Senior Marketing Director

4 weeks ago


Warrendale, Pennsylvania, United States Fullsight Full time
Marketing Leadership Position

At Fullsight, we are seeking a highly skilled Senior Marketing Director to lead our marketing efforts and drive business growth. The ideal candidate will have a proven track record of developing and executing successful integrated marketing plans, with a strong focus on digital, social, and mobile marketing.

Key Responsibilities:
  • Develop and implement impactful global marketing strategies that align with our organizational objectives and maximize brand visibility
  • Lead the planning and execution of comprehensive marketing campaigns across diverse platforms, including digital, print, social media, email, physical mailings, websites, landing pages, and events
  • Craft and execute branding strategies that authentically reflect our mission, vision, and values
  • Monitor and evaluate campaign performance, measure ROI, and provide regular reports to leadership to enable data-driven decision-making
  • Oversee marketing content creation, ensuring alignment with strategic messaging, promotion, and engagement goals
  • Manage relationships with external marketing agencies, ensuring their strategies and efforts align with our goals and standards
  • Achieve financial objectives by preparing an annual budget, schedule expenditures, analyzing variances, and initiating corrective actions
  • Maintain marketing staff by recruiting, selecting, orienting, and training employees

Requirements:
  • Bachelor's degree in Marketing or related business field
  • 15+ years of professional experience in developing and executing successful integrated marketing plans
  • 10+ years of developing and executing digital/social/mobile marketing plans, managing marketing projects, and managing staff
  • Proven experience as a Senior Marketing Director or similar role, preferably in a relevant industry
  • Strong understanding of market research and data analysis methods
  • Excellent communication and interpersonal skills
  • In-depth knowledge of various marketing platforms and best practices
  • Ability to lead and inspire a team
  • Strong project management and organizational skills
  • Strong problem-solving skills with a 'can-do' attitude
  • Strong quantitative and metrics development skills
  • Ability to travel 30% of the time

About Fullsight:
Fullsight is a leading provider of innovative marketing solutions. We are committed to delivering exceptional results and building long-term relationships with our clients. If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.

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