Market Director

4 days ago

Reston, Virginia, United States Salon Lofts Full time

The Market Leader plays a pivotal role in driving the success of multiple Salon Lofts locations within a designated market. This role requires a unique blend of leadership, operational management, and a passion for the beauty industry.

Key Responsibilities:

  • Develop and execute market strategies to achieve occupancy and revenue goals within the local market.
  • Manage a pipeline of prospective lease candidates, ensuring timely follow-up and tracking progress.
  • Implement marketing and outreach strategies to attract new Loft Owners and maintain full occupancy.
  • Maintain a strong social media presence to engage and network with prospective Loft Owners.

Facility Management:

  • Ensure all locations meet company brand standards in terms of cleanliness, organization, and overall appearance.
  • Address maintenance and cleaning tasks during each visit, such as changing light bulbs, cleaning walls, and sweeping lofts.
  • Conduct regular facility walk-throughs to identify and address any maintenance or operational issues.

Loft Owner Relationship Management:

  • Build and maintain strong relationships with salon professionals, serving as their main point of contact.
  • Proactively engage with Loft Owners to understand their needs and provide solutions to any concerns.
  • Foster a sense of community among the salon Loft Owners, driving engagement and loyalty through regular interactions.

Event Planning & Execution:

  • Plan, coordinate, and execute monthly events aimed at engaging the salon professionals and building a supportive community.
  • Ensure events align with brand values and offer Loft Owners opportunities for networking, growth, and enhancing their salon business.

Retention & Attrition Management:

  • Identify potential attrition risks and take proactive measures to retain existing Loft Owners.
  • Work closely with the Regional Manager to implement strategies that improve Loft Owner retention and reduce turnover.

Sales & Lead Management:

  • Implement sales strategies provided by the Regional Manager and National Sales and Education Trainer to improve leasing performance.
  • Maintain detailed and up-to-date lead records in SalesForce.

Performance Tracking & Reporting:

  • Report on local market performance, including occupancy rates, sales activities, and leasing progress.
  • Monitor key performance metrics, adjusting sales efforts to ensure local market goals are met.

Requirements:

  • Bachelor's degree in Business, Marketing, Management, or a related field (preferred)
  • 3-5 years of experience in multi-unit operations, sales, or business management, ideally in a retail, real estate, or beauty-related industry.
  • Experience in working with independent contractors or small business owners is highly desirable.

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