Marketing Director
4 days ago
The Carlisle Group (TCG) is seeking a seasoned marketing professional to lead the development and execution of our commercial growth strategy. As Director of Marketing & Brand Strategy, you will be responsible for driving brand awareness, lead generation, customer acquisition, retention, and practitioner channel growth.
Key Responsibilities:
- Develop and execute a comprehensive marketing strategy to drive business growth and enhance brand visibility.
- Collaborate with leadership to align marketing goals with overall business objectives and ensure cross-functional team alignment.
- Work with the Analytics team to research the market, identify trends, opportunities, and competitive threats to inform marketing decisions.
- Develop and implement brand and marketing strategies for all product lines to drive customer growth, sales, profitability, and increased basket size.
- Refine and communicate the company's unique value proposition across all marketing channels to ensure brand consistency and messaging integrity.
- Oversee digital marketing campaigns, including SEO/SEM, email marketing, and social media to optimize ROI.
- Ensure the company website effectively engages visitors and reflects our brand.
- Analyze digital marketing metrics to optimize campaigns and drive business growth.
- Provide market insights and competitive intelligence to the sales team to inform their strategies.
- Work closely with Sales Leadership to develop the necessary messaging and materials to equip the sales team with the tools required for successful outcomes.
- Develop strategic plans for the effective execution of industry events and conferences to showcase our brand value proposition, product offerings, and customer programs.
Requirements:
- Bachelor's degree in marketing, business, or communications.
- 15+ years of experience in marketing roles with increasing responsibility.
- Previous marketing experience within the dietary supplement or adjacent industry, with a solid understanding of the healthcare practitioner channel.
- Comprehensive understanding of B2B and B2C marketing, staying current on industry trends, market dynamics, and KPIs with a proven ability to identify and capitalize on growth opportunities.
- Proven success in developing and executing comprehensive marketing strategies across branding, digital marketing, content creation, event management, and business development with a data-driven approach to optimizing performance through KPIs and metrics.
- Proven leadership experience in strategic direction, budget management, and team leadership, with strong skills in motivating and inspiring teams.
- Adept at presenting to senior leadership, collaborating with cross-functional teams, and fostering a positive company culture.
- Experience with MarTech and social platforms preferred.
- Master's degree in business (MBA) strongly preferred.
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