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Web Analytics Trainee Position

2 months ago

Menlo Park, California, United States Yamaha Corporation of America Full time
Yamaha Corporation of America Digital Marketing Analytics Internship

Yamaha Corporation of America is seeking an enthusiastic Digital Marketing Analytics Intern to become a part of our Web Analytics team. This opportunity is ideal for individuals who have a passion for music, data analysis, and digital marketing. In this role, you will collaborate closely with the Senior Manager of Web & Digital Analytics to evaluate performance across various digital channels, influencing marketing strategies and improving customer interactions.

  • Analyze website traffic, user engagement, and performance indicators utilizing tools such as Google Analytics and Google Search Console.
  • Create comprehensive reports and dashboards that reflect digital campaign effectiveness, website activity, and customer involvement.
  • Enhance data collection, tagging, analysis, and visualization methodologies.
  • Participate in A/B testing and other experimental initiatives aimed at optimizing user experience and boosting conversion rates.
  • Collaborate with various teams to ensure the accuracy and accessibility of data.

To be eligible for this internship, candidates should be juniors or seniors enrolled in an accredited university program in Marketing, Business Analytics, Music Business, Data Science, Information Systems, Statistics, Economics, Communications, or related disciplines. Familiarity with web analytics tools like Google Analytics and strong communication abilities are essential. A genuine interest in music and technology is required.

Additional experience in presenting data, digital marketing strategies, data visualization tools, tag management systems, programming languages, ETL tools, and social media marketing is advantageous.

Join Yamaha Corporation of America to gain invaluable insights into the realm of digital analytics and music technology.