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Senior Marketing Communications Leader
2 months ago
Salary:
About Cytovale, Inc.
Cytovale, Inc. is a forward-thinking, late-stage startup located in San Francisco, CA, dedicated to revolutionizing the diagnosis of rapidly progressing and immune-related diseases.
Our flagship product, the IntelliSep test, is at the forefront of innovation, offering a swift and precise method for evaluating white blood cells to assess a patient's sepsis risk. This groundbreaking test provides clear and immediate results in under 10 minutes, equipping healthcare professionals with critical information for timely decision-making in acute care settings.
Key Focus Areas
We are seeking a Senior Marketing Communications Leader to spearhead the strategic planning and implementation of marketing communications for the IntelliSep sepsis test. This pivotal role will shape the company's narrative across various media platforms, including earned, owned, and paid channels. The successful candidate will collaborate closely with executive leadership and key opinion leaders in the sepsis domain while managing relationships with external marketing consultants and agencies.
Role Summary
The Senior Marketing Communications Leader will be tasked with crafting and executing comprehensive communication strategies that elevate Cytovale's brand visibility and product recognition in the marketplace. This position demands a seasoned professional with extensive experience in marketing communications within the medtech industry, particularly in launching and promoting innovative technologies. Collaboration with cross-functional teams will be essential to ensure consistent messaging aligned with corporate objectives.
Core Responsibilities
- Direct the formulation and execution of marketing communications strategies across various media channels.
- Oversee relationships with external marketing consultants and agencies, ensuring alignment with brand objectives.
- Collaborate with product, sales, and clinical teams to ensure cohesive and effective communication.
- Develop compelling messaging that resonates with target audiences, especially in acute care and sepsis management.
- Manage the creation and dissemination of high-quality content, including press releases, case studies, and digital campaigns.
- Leverage marketing automation tools to optimize communication strategies based on performance metrics.
- Evaluate the effectiveness of marketing communication initiatives, making data-driven adjustments to enhance impact.
- Ensure all communication efforts are centered around patient needs, reinforcing Cytovale's commitment to improving healthcare outcomes.
- Act as a brand ambassador, ensuring all communications reflect Cytovale's mission and values.
- Foster a collaborative environment, balancing the needs of stakeholders while driving innovation.
Qualifications
- 7-10 years of experience in marketing communications, ideally within the medtech sector.
- Demonstrated success in leading marketing communications for innovative technologies in a startup context.
- Strong leadership skills with experience managing teams and external partnerships.
- Proficient in marketing automation tools and Microsoft Office Suite.
- Willingness to travel as needed.
- Detail-oriented with a focus on measuring and optimizing communication strategies.
- Creative problem-solver with a proactive mindset, capable of navigating complex challenges.
- Exceptional communication and negotiation skills, with the ability to foster collaboration.
Desired Attributes
- Patient-focused approach to communication that supports healthcare professionals and enhances patient outcomes.
- Collaborative mindset, able to work effectively across departments and with external partners.
- Strategic thinker capable of translating business objectives into impactful communication strategies.
- Adaptable and flexible, thriving in a dynamic startup environment.
Why Cytovale?
- Be part of an innovative organization making a significant impact in healthcare.
- Collaborate with a dedicated team focused on advancing medical technology and improving patient outcomes.
- Opportunity to lead and influence the marketing communications strategy for a pioneering product in the sepsis space.
Application Process
Interested candidates are encouraged to submit their resume and a cover letter detailing their relevant experience and fit for the role.