Physician Liaison Specialist
2 weeks ago
We are seeking a highly skilled Physician Liaison to join our team at Florida Orthopaedic Institute. As a key member of our marketing team, you will be responsible for driving the promotion and marketing of our organization to potential referring physicians, prospective patients, and the community at large.
Key Responsibilities:- Develop and implement strategic relationships with community-based referring physician practices to drive volume growth and retention.
- Support and implement marketing plans and forecasts to achieve objectives set by our Executive Team and Board of Directors.
- Coordinate strategy with third-party consultants to align marketing and branding of FOI to ensure the achievement of marketing objectives are met and within budget.
- Prepare monthly analysis of patient volume trends, marketing results, and opportunities to expand our referral base, and present to the marketing team and quarterly presentations with the COO.
- Coordinate lunches, meet & greets, continuing medical education, and other events for physicians.
- Manage all partnerships with hospital liaisons and coordinate with doctors, clinical, and operational functions to ensure sufficient communication and support for marketing and outreach activities.
- Visit referring physician offices with company information and promotional material to build effective referral relationships.
- Analyze referral patterns and competitive landscape to create and execute an efficient canvassing strategy, using an existing database of targeted physicians.
- Coordinate and deliver professional presentations for in-services, videos, seminars, open houses, tours, and group meetings.
- Function collaboratively with management, physicians, and staff to resolve issues, understand modalities and services, meet customer expectations, and increase referrals.
- Represent FOI at health fairs, medical symposia, area businesses, and medical society meetings.
- Manage new physician marketing and all introductions (internally and externally).
- Manage and maintain all Physician profiles for social media and hospital affiliations.
We are looking for a highly motivated and organized individual with a Bachelor's degree in Marketing, Communications, Business Administration, Healthcare, or a related field, and 1-2 years of related work experience. A valid Florida Driver's License is also required, and the flexibility to work some evenings and weekends. You should be able to work independently in the field, collaboratively with staff, and have excellent communication and sales skills. You should also be able to partner with other organizations to work together effectively.
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Physician Liaison Specialist
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