Physician Liaison Specialist

1 month ago


Gainesville, Florida, United States Orthopaedic Solutions Management Full time
Job Summary

We are seeking a highly motivated and experienced Physician Liaison to join our team at Orthopaedic Solutions Management. The successful candidate will be responsible for driving the promotion and marketing of our organization to potential referring physicians, prospective patients, and the community at large.

Key Responsibilities:

  • Develop and implement strategic relationships with community-based referring physician practices to drive volume growth and retention.
  • Support and implement marketing plans and forecasts to achieve objectives set by our Executive Team and Board of Directors.
  • Coordinate strategy with third-party consultants to align marketing and branding of our organization.
  • Prepare and present monthly analysis of patient volume trends, marketing results, and opportunities to expand our referral base.
  • Coordinate events, such as lunches, meet & greets, continuing medical education, and other activities to build effective referral relationships.
  • Manage partnerships with hospital liaisons and coordinate with doctors, clinical, and operational functions to ensure sufficient communication and support for marketing and outreach activities.
  • Visit referring physician offices to build effective referral relationships and analyze referral patterns and competitive landscape to create and execute an efficient canvassing strategy.
  • Deliver professional presentations for in-services, videos, seminars, open houses, tours, and group meetings.
  • Function collaboratively with management, physicians, and staff to resolve issues, understand modalities and services, meet customer expectations, and increase referrals.
  • Represent our organization at health fairs, medical symposia, area businesses, and medical society meetings.
  • Manage new physician marketing and all introductions, as well as maintain all Physician profiles for social media and hospital affiliations.

About You:

  • Bachelor's degree in Marketing, Communications, Business Administration, Healthcare, or a related field and 1-2 years of related work experience.
  • A valid Florida Driver's License and the flexibility to work some evenings and weekends.
  • Able to work independently in the field, collaboratively with staff, and communicate effectively verbally and in writing.
  • Demonstrated sales and customer service skills, strong analytic skills, and organizational skills.
  • Confidence in public speaking skills to conduct interviews on camera.
  • The ability to partner with other organizations to work together effectively.
  • Demonstrated competency in PowerPoint, Excel, and Microsoft Word, and the ability to prioritize, exercise excellent judgment, and remain current on relevant changes within the healthcare environment.


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