Director of Marketing Strategy

3 weeks ago

New York, New York, United States Bright Horizons Family Solutions Full time

Bright Horizons Family Solutions seeks a skilled Division Marketing Manager to drive enrollment growth in its early education and preschool centers. This role reports directly to the Senior Director of Field Marketing and is responsible for developing and executing integrated marketing programs to achieve this goal.

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Key Responsibilities:
  • Develop marketing strategy for division(s) in partnership with the Division Vice President (DVP) using market research, competitive analysis, and data-driven insights.
  • Owning strategy, development, and execution of targeted marketing programs through field initiatives, including hyper-local advertising, events, client utilization, and community engagement.
  • Partnering with Center Marketing Teams to drive participation in quarterly signature events.
  • Serving as primary marketing contact for all centers within supported division(s); hosting monthly marketing calls to review upcoming events and initiatives, share best practices, conduct trainings, etc.
  • Driving effective local and regional campaigns to increase brand awareness, engagement, and lead generation.
  • Tracking and measuring all marketing programs, optimizing marketing activities based on results, and reporting findings out to senior leadership.
  • Developing and maintaining strong partnerships with Operations, Client Marketing, Enrollment, and Talent Acquisition teams and providing exceptional customer service.

Requirements:
  • A Bachelor's degree in marketing or related field.
  • ~5+ years' experience in marketing in a consumer brand setting, preferred.
  • Demonstrated skill with technologies related to marketing (CRM, reporting tools, analytics, websites, social media).
  • Experience with multi-site operations in a service or retail setting.
  • Ability to gather deep understanding of competitive landscape in local markets and demonstrated ability to develop strategy based on market conditions and brand differentiators.
  • Excellent writing and communication skills.

Compensation:

The estimated salary for this role is $80,000 - $110,000 per year, depending on experience, education, and other factors. Additionally, Bright Horizons offers a comprehensive benefits package, including medical insurance, dental insurance, 401(k) retirement plan, and long-term disability insurance.

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