Marketing Strategy Manager
3 weeks ago
We are seeking a highly skilled and analytical individual to join our dynamic marketing team as a Growth Marketing Professional. The ideal candidate will have a deep understanding of performance marketing and acquisition KPIs, hands-on experience with various platforms, and a demonstrated ability to move quickly and solve problems effectively.
About the Role
This is an exciting opportunity for a talented marketer to take on a strategic leadership role within our Consumer Revenue team. As a key member of our marketing team, you will be responsible for driving revenue growth through innovative marketing strategies, leveraging data to inform decisions, and collaborating closely with cross-functional teams.
Responsibilities
* Develop and execute comprehensive growth marketing strategies that align with brand needs and business objectives
* Manage execution of paid marketing campaigns via in-house channels, primarily social and search, driving revenue growth for subscriptions and e-commerce
* Drive creative development and testing to enhance revenue for key brand initiatives
* Ensure acquisition performance aligns with KPIs and strategic goals
* Optimize campaign results to find more efficiencies on CPA and other KPIs while consistently pushing for scale
* Provide consistent reporting and analysis, offering perspective on successes, risks, and opportunities
* Identify acquisition strategies for all brands' e-commerce efforts and experimenting with new potential paid traffic tactics
* Collaborate cross-functionally with external and internal partners inclusive of editorial, commerce, and design to align growth strategies with overall brand initiatives and business goals
* Support the development of go-to-market media plans targeting core audiences and expanding testing through recommendations and channel expansion
* Utilize data-driven insights and technology to identify and segment target audiences and personalize marketing efforts
Requirements
* Bachelor's degree with 3+ years' experience in marketing and paid advertising
* Deep understanding of customer acquisition, with demonstrated success scaling media spend
* Clear verbal and written communication skills and can effectively convey insights to stakeholders
* A multi-tasker and team player comfortable working across many brands and collaborating with cross-functional groups
* Results-oriented, track record of delivering measurable results and achieving KPIs
* Possesses a growth mindset - ready to take on tasks with strong agility to change
* Enthusiastic about marketing and digital + emerging channels and driving innovation
* A resourceful, creative thinker with an upbeat, positive attitude, high attention to detail, and strong problem-solving skills
Benefits
* Competitive salary range: $75,000-$80,000 per year
* Opportunity to work with a leading media company, Hearst
* Collaborative and dynamic work environment
* Professional development opportunities
About Hearst
Hearst is a global leader in the media industry, known for its iconic brands such as Harper's Bazaar, ELLE, Esquire, Veranda, and Town & Country. We are committed to delivering innovative marketing solutions that drive revenue growth and build lasting relationships with our customers.
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