Marketing Strategy Director
2 days ago
Eurasia Group, a leading global research and advisory firm, seeks an experienced Director of Marketing to lead its multifaceted B2B and B2C marketing efforts across various channels. The successful candidate will be responsible for projecting and harmonizing the company's brand across key audiences, including clients, prospects, employees, and the public-at-large.
Job DescriptionThe Director of Marketing will provide marketing leadership for B2B and B2C efforts, design and launch integrated marketing campaigns, align the company's brand expression across all channels, and relaunch and oversee the corporate website. Additionally, they will launch paid social media campaigns, create new demand across key client segments, develop marketing assets and strategies, and work in close collaboration with design, media, social, and events teams.
Responsibilities- Provide marketing leadership for B2B and B2C efforts across the firm
- Design, create and launch integrated marketing campaigns to support and align with growth goals
- Align our brand's expression across all channels, including partnerships
- Relaunch and oversee the corporate website, in coordination with IT, Communications, GZERO Media, and the events team
- Launch paid social media campaigns
- Create new demand across key client segments using the power of our brand and content to elevate reach and awareness of our diverse service offerings
- Develop marketing assets and strategies to engage with clients and external stakeholders
- Provide marketing leadership and support for engagements and events
- Minimum eight years of relevant experience
- MBA or master's degree in marketing or related field
- Possession of a passion for global politics and international affairs is preferred
- An entrepreneurial mindset, excellent problem solver, and ability to reach new customers
- A marketing generalist who has a deep understanding of different channels and how they play into the marketing mix - from events and PR to paid marketing and emails
- High level of interpersonal, written, verbal, negotiation, and presentation skills
- Strong emotional and cultural intelligence, and enthusiasm for working with diverse organizations and people
- Experience working in B2B and B2C marketing
- Understanding of online UX, online marketing principles and strategy
- Experience building and shaping growing brands and corporate websites
- Fluency in paid social and an understanding of social media metrics
- Exceptional organizational skills, strong attention to detail, and the ability to multi-task
- Global content management and creation experience
The estimated salary for this role is $115,000 per year (Washington DC), based on the provided data. This figure takes into account the job title, location, and required qualifications.
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