Rheumatology Marketing Manager
1 month ago
AbbVie is a global biopharmaceutical company that discovers and delivers innovative medicines and solutions to address serious health issues. Our mission is to have a remarkable impact on people's lives across several key therapeutic areas, including immunology, oncology, neuroscience, and eye care.
Job DescriptionThe Marketing Manager for RINVOQ will be responsible for executing numerous elements of the spondylarthritis (SpA) indication through Non-Personal Promotional (NPP) channels. This role will coordinate across internal and external stakeholders to enable an integrated executional plan.
Key Responsibilities- Develop and execute an NPP strategy to create a closed-loop marketing environment around Professional customers.
- Partner with experts across AbbVie and agencies to ensure high-quality tactics for the NPP campaign plan.
- Optimize campaign performance by identifying areas to improve customer engagement, customer experience, or volume/ROI, and brand performance vs. competitive set.
- Contribute to the visual identity of the brand and develop and execute a creative campaign that is insights-driven.
- Ensure NPP/media stays within budget by partnering with Associate Director and other brand partners.
- Bachelor's degree in marketing or related field.
- 3+ years of digital omni-channel marketing experience.
- Proven ability to complete work product on-time with excellence.
- Proven ability to work cross-functionally.
- Pharmaceutical marketing experience.
- Excellent communication and interpersonal skills.
- Strong planning and organization skills, attention to detail, execution, and follow-through.
- Budget management experience.
- Prior experience in Professional pharmaceutical marketing.
- Pharmaceutical launch experience.
- Strategic and tactical planning experience.
- MBA or other advanced degree.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion.
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