General Manager

2 weeks ago


Sonoma, California, United States West Elm Full time
About the Role:

We are seeking a highly skilled PR and Influencer Marketing Manager to join our dynamic team at West Elm. As a key member of our marketing department, you will play a crucial role in creating brand affinity and driving traffic through traditional PR, earned, and paid social media marketing tactics.

Your primary responsibility will be to develop and manage integrated campaigns that utilize PR tactics (press releases, pitches, look books) and jointly layer digital initiatives (influencers, content creators, VIPs) to amplify brand communication, seasonal launches, and partnerships.

Our goal is to reach new, targeted audiences by creating 360-campaigns with media coverage and social media amplification on emerging platforms, including Instagram, Facebook, Pinterest, TikTok, and Clubhouse.

You will also be responsible for managing and scaling our ambassador network to amplify our brand values and story while inspiring new customers to shop West Elm.

Key Responsibilities:
  1. Develop and execute compelling, cohesive marketing campaigns across all customer-facing channels (site, email, digital marketing, catalog, and more).
  2. Collaborate with the design team to create innovative, functional, and stylish products for all tabletop categories.
  3. Support the inventory planning organization in strategic planning of inventory positions to drive sales, manage inventory turn, and meet or exceed financial targets.

As a member of our team, you will have the opportunity to work with a talented group of innovators, optimizers, and problem solvers who are constantly seeking opportunities to move the business forward.

We are looking for a highly motivated and experienced professional who is passionate about marketing and has a proven track record of success in developing and executing integrated campaigns.



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