Director of Patient Access and Marketing

1 week ago


West Mifflin, Pennsylvania, United States Greentree Nursing & Rehab - Pittsburgh, PA Full time
About the Role

We are seeking a highly skilled and experienced Director of Patient Access and Marketing to join our team at Greentree Nursing & Rehab in Pittsburgh, PA. As a key member of our leadership team, you will be responsible for developing and implementing effective marketing strategies to drive patient referrals and admissions to our nursing center.

Key Responsibilities
  • Develop and execute comprehensive marketing plans to penetrate the targeted market and generate patient referrals.
  • Respond promptly to all patient referrals and provide facility tours as requested.
  • Foster a positive community image of the nursing center through public relations and community outreach.
  • Collaborate with the center's interdisciplinary team and network referral entities to coordinate a seamless admissions process and ensure a positive patient experience.
  • Nurture relationships with physicians, social workers, and discharge planners to maximize referrals.
Requirements

To be successful in this role, you will need:

  • Minimum 3 years' experience in a healthcare setting.
  • Minimum of 2 years of college education in healthcare administration, business management, or a related field.
About Us

Greentree Nursing & Rehab is a leading provider of healthcare services from short-term to long-term care and a wide variety of living options and professional clinical services. We are committed to delivering high-quality care and improving the lives of our patients and residents.



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