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Lead Marketing Strategist

2 months ago

Horseshoe Bay, United States Crescent Hotels & Resorts Full time


Benefits
  • Comprehensive Medical, Dental, and Vision Coverage
  • Paid Time Off and Holidays
  • 401k Retirement Plan with Employer Contribution
  • Short and Long-Term Disability Coverage
  • Critical Illness and Accident Insurance
  • Access to Select Resort Amenities (e.g., Golf)
  • Discounts on Retail and Dining
  • Exclusive Discounts at Crescent Hotels & Resorts Locations
Experience the allure of lake life where authentic Texas hospitality meets upscale luxury. Horseshoe Bay Resort is situated on the picturesque shores of Lake LBJ in the Central Texas Hill Country, surrounded by 17,000 acres of natural beauty, with easy access to Austin, numerous lakes, State Parks, and premier golfing experiences. When your workplace is paradise, is it still considered work?

Career Growth and Development

At Horseshoe Bay Resort, we are dedicated to fostering Diversity, Equity, Inclusion, and Belonging, allowing every individual to craft their own success narrative. We offer competitive benefits packages, subsidized housing, attractive compensation, regular performance reviews and salary increases, opportunities for advancement through our Manager in Training Program (MIT), and engaging associate events throughout the year.

Job Responsibilities
  • Collaborate with departmental leaders to identify marketing needs and opportunities; provide expert consultation on effective marketing strategies and best practices; design and execute integrated marketing campaigns aimed at enhancing TRevPOR and increasing visit frequency from on-site guests and club members.
  1. Serve as the marketing liaison for resort departments and external partners (e.g., Activities, Spa, Fitness, Marina) to achieve defined objectives.
  2. Conduct regular strategy meetings with department heads as directed by the Director of Marketing to plan marketing initiatives, gather content, schedule execution, and evaluate campaign effectiveness.
  3. Create comprehensive quarterly marketing plans for assigned departments; present for review and approval by the Director of Marketing; implement upon approval.
  4. Identify opportunities to enhance departmental promotions and strengthen brand presence within each assigned department.
  5. Engage in guest feedback tracking and provide support to address marketing-related insights within assigned departments.
  6. Ensure all departmental marketing plans are integrated into the Master Marketing Calendar.
  7. Continuously monitor and report on best practices and performance metrics to the Director of Marketing.
  8. Manage guest communications on property while upholding brand standards and compliance for all produced content.
Produce clear and compelling copy that aligns with the brand's voice and values, catering to the resort's objectives and target demographics.
  1. Collaborate with the Creative Design team to deliver required materials within established timelines, including but not limited to the resort website, mobile app, seasonal guides, and promotional collateral.
  2. Maintain adequate inventory levels of promotional materials across departments.
  3. Assist in organizing photo shoots and video productions as directed by the Director of Marketing.
Work with the HR Department on employer branding and internal communications as requested.Contribute as a member of the marketing team to support the execution and communication of resort events and promotions as assigned.Due to the dynamic nature of resort operations, flexibility in performing various tasks is essential.

Qualifications

To excel in this role, candidates must demonstrate proficiency in the following areas:
  • Bachelor's degree in Marketing, Communications, or a related field; or equivalent experience.
  • 3-5 years of marketing and content creation experience, preferably in the hospitality or service industry.
  • Strong proficiency in Microsoft Office Suite, WordPress, HTML, and email marketing platforms.
  • Familiarity with both traditional and modern marketing strategies.
  • Exceptional writing, editing, and proofreading skills.
  • Meticulous attention to detail and a strong aesthetic sense.
  • Experience in measuring and analyzing marketing performance and ROI.
  • Ability to thrive in a collaborative team environment while being self-motivated and proactive.
  • Strong multitasking and prioritization skills.
  • Adherence to all operational standards, policies, and procedures.
  • Exemplify the principles of luxury service and authentic hospitality.
Language Proficiency
  • Excellent oral and written communication skills.
  • Ability to interpret and produce brand-compliant documents.
  • Maintain discretion and confidentiality.
Mathematical Skills

Ability to perform basic arithmetic operations and measurements accurately.

Reasoning Skills
  • Ability to apply common sense to follow instructions and solve problems effectively.
  • Strong organizational skills and attention to detail.
Physical Requirements:

The physical demands of this position require the ability to stand, walk, use hands for various tasks, and occasionally lift up to 25 pounds. Reasonable accommodations may be made for individuals with disabilities.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.