Senior Content Marketing Manager

2 days ago


Charleston, West Virginia, United States doxy Full time
Job Description

We are seeking a highly skilled Senior Content Marketing Manager to join our team at doxy. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive content marketing strategy that drives engagement and conversions.

Key Responsibilities:

  • Develop and implement a content marketing strategy that aligns with our business goals
  • Manage and optimize our content library, including CMEs, research, and blog posts
  • Collaborate with our outsourced branding and web development teams to ensure consistency and optimization across platforms
  • Oversee a team of contractors to execute key tasks, including content scheduling, SEO, and data entry
  • Monitor and analyze website and content performance using Google Analytics, and use insights to optimize campaigns

Requirements:

  • Bachelor's degree in Marketing, Communications, Business, or a related field
  • 5-7 years of experience in digital marketing, content management, or a related role
  • 2-3 years managing newsletters, blogs, and content promotion to healthcare professionals (preferably in telehealth)
  • Strong understanding of SEO principles and experience with Google Analytics
  • Experience with marketing automation tools, CMS platforms, and managing contractors

What We Offer:

  • Unlimited PTO
  • A fun, flexible work environment (work from home or on location at one of our regional hubs)
  • Competitive Salary (a portion of your compensation will be incentive-based, tied to the success of doxy)
  • Paid trainings and certifications
  • Advancement opportunities in a growing company
  • Medical, Vision, and Dental insurance
  • 401k match
  • Company equipment (inc. latest laptop) + $500 spending allowance on equipment you can keep
  • A great, supportive culture


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