Site Merchandising Manager
4 weeks ago
As a Site Merchandising Manager at Walmart, you will be responsible for shaping the customer site experience for the business function supported. This includes overseeing visual merchandising, content strategy, functionality, and campaign planning and execution.
You will drive impact, improvement, and innovation to create a truly frictionless online shopping experience and help our eCommerce business.
Key Responsibilities- Lead the brand content strategy, driving the holistic content strategy using trends and customer insights to tell a cohesive story and create a seamless customer experience.
- Tell a story through our site, identifying key brand stories and defining the brand's storytelling roadmap, shaping where and how we invest.
- Develop seasonal campaign strategy, managing the short-term and long-term site merchandising strategy for Food seasonal campaigns & events to achieve key business and financial objectives.
- Work collaboratively with marketing and editorial, driving campaign strategy, planning, and execution, providing insights to Merchant partners on historical campaign performance and customer behavior to influence future campaign strategy.
- Leverage data to optimize the content strategy, using data, reporting, and analytical insights to set goals, measure success, and continually refine strategic brand's content mix and strategy.
- Monitor site health and performance through analytics and key metrics, overseeing the development of site metrics and dashboards to monitor site health, providing strategic insights to internal stakeholders to influence the overall direction for the site.
- Become an invaluable strategic partner to internal stakeholders, advising on and partnering with various internal teams to improve processes, identify opportunities, and scale best practice and governance, driving continual assessment and improvement of the site's strategic direction and execution.
- Operate with excellence, landing the fundamentals and creating and helping scale best-in-class efficient workflows, processes, and timelines, embedding operational excellence into everything you do and developing associates on the team to increase capabilities and enhance skills, knowledge, and performance.
- Bachelor's degree in merchandising, visual design, business management, or related area and 3 years' experience in eCommerce merchandising, UI/UX, interactive and visual design, business management, or related area.
- 5 years' experience in eCommerce merchandising, UI/UX, interactive and visual design, business management, or related area.
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