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Digital Marketing Strategist

2 months ago

Fort Lauderdale, Florida, United States Lendz Financial Full time
Key Responsibilities:
  • Develop and Implement Integrated Marketing Campaigns
  • Create Engaging Content for Email Campaigns, Social Media, Website, and Other Digital Channels
  • Monitor and Analyze Campaign Performance, Making Data-Driven Decisions to Optimize Results
  • Produce High-Quality Marketing Materials, Including Brochures, Presentations, Newsletters, and Blog Posts
Additional Responsibilities:
  • Develop Monthly Social Media Content Calendar and Create Visual Assets
  • Collaborate with Design Team to Create Visually Appealing Marketing Collateral
  • Manage and Grow Lendz's Social Media Presence Across Various Platforms
  • Optimize Company Website for Search Engines (SEO) to Increase Organic Traffic
Event Planning and Execution:
  • Develop and Manage Event Concepts, Themes, and Itinerary for In-Person Events and Trade Shows
  • Coordinate Event Logistics, Promotional Materials, and Follow-Up Activities
  • Analyze Customer Insights and Feedback to Refine Marketing Strategies
Collaboration and Communication:
  • Work Closely with Sales and Revenue Operations Team to Align Marketing Efforts with Sales Goals
  • Conduct Market Research to Identify Trends, Competitive Landscape, and Opportunities for Growth
  • Collaborate with Cross-Functional Teams to Ensure Consistent Messaging and Brand Voice