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Visual Communication Specialist
2 months ago
POSITION SUMMARY
The Graphic Designer plays a crucial role within the organization, tasked with transforming ideas into visual realities from inception to final output. This position involves a proactive approach to both print and digital design projects, including advertisements, marketing materials, and online content. A strong foundation in typography and experience with multi-page design projects are essential for success in this role.
KEY RESPONSIBILITIES
- Design and produce materials for sales, marketing, and promotional purposes across various platforms.
- Stay informed about current design trends and implement them in projects.
- Manage design initiatives effectively, ensuring alignment with strategic goals.
- Collaborate with cross-functional teams to support product development and marketing strategies.
- Analyze consumer behavior and market trends to enhance design offerings.
- Act as the voice of the customer, ensuring their perspectives are integrated into design planning.
- Develop and refine product strategies as part of the annual planning process.
- Monitor project execution, address any deviations, and implement corrective actions.
- Create compelling product messaging and ensure effective communication through marketing channels.
- Oversee successful product launches and coordinate resources for project execution.
- Maintain comprehensive documentation for all design projects.
- Ensure timely completion of all assigned projects.
- Conduct market research to inform future product development.
- Advise on advertising budgets to support the annual marketing plan.
- Assist in the creation of sales tools and promotional materials.
- Participate in promotional events and product introductions.
- Continuously seek opportunities for product enhancement and innovation.
- Stay updated on competitive products and emerging technologies.
- Make informed decisions regarding product development and marketing strategies.
- Identify and resolve design-related issues proactively.
- Adhere to standard operating procedures and maintain communication with supervisors regarding discrepancies.
- Accurately input data into relevant databases.
- Perform additional tasks as assigned by management.
SUPERVISORY ROLE
This position does not include direct supervisory responsibilities.
QUALIFICATIONS
To excel in this role, candidates must demonstrate the following:
- 1-3 years of experience in graphic design, either in an agency or corporate setting.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Familiarity with industry-standard print guidelines.
- Creative problem-solving abilities and a knack for developing innovative design concepts.
- Understanding of corporate branding and adherence to brand guidelines.
- Proficiency in digital photography and image editing.
- Expertise in Adobe Creative Suite, including InDesign, Illustrator, Photoshop, and Premiere Pro.
- Knowledge of the outdoor sports and firearms industries is a plus.
- Excellent verbal and written communication skills.
- Ability to work collaboratively in a team environment while maintaining professionalism and enthusiasm.
- Detail-oriented with strong multitasking capabilities.
- Experience working independently with minimal supervision.
EDUCATION
Required:
- Bachelor's or Associate Degree in Graphic Design, Fine Arts, or a related field.
- A portfolio showcasing relevant design work.
LANGUAGE AND REASONING SKILLS
Ability to interpret performance reports and present information effectively. Strong reasoning skills to collect data, follow instructions, and perform complex tasks.
TECHNICAL SKILLS
Proficient in Adobe Creative Suite, Microsoft Office, and related software.
TRAVEL
Occasional travel may be required for this position.
WORK ENVIRONMENT
The work environment is typical of a manufacturing setting, with moderate noise levels and potential exposure to various elements.
PHYSICAL DEMANDS
Regularly required to communicate effectively, sit for extended periods, and occasionally lift up to 50 pounds.
COMPLIANCE
This position requires adherence to ITAR regulations and proof of eligibility as a U.S. Person.
ADDITIONAL INFORMATION
This job description is intended to provide a general overview of the position and is not exhaustive of all duties and responsibilities.
