Senior Brand Programs Specialist

2 weeks ago

Eagan, Minnesota, United States Thomson Reuters Holdings Inc. Full time
About Thomson Reuters:
Thomson Reuters is a premier provider of business information solutions.

Our offerings encompass highly specialized, content-driven technological solutions tailored for legal, tax, accounting, and risk management professionals globally.

We are currently navigating a transformative phase for both our organization and brand, making it an exhilarating time to become part of our team.

Position Overview:
We are in search of a proactive Senior Brand Programs Specialist to join our Brand team. The successful candidate will be instrumental in managing and refining our brand initiatives, systems, and tools.

Your role will be crucial in maintaining the brand's integrity and facilitating the seamless and effective activation of the brand for both internal teams and external partners.

Key Responsibilities:
In this role, you will:
  • Plan, oversee, and assess brand initiatives aimed at promoting and enhancing brand identity.
  • Ensure uniformity of brand identity across all platforms and interactions.
  • Assist in the creation and utilization of brand assets, including logos, color palettes, typography, and graphic libraries.
  • Maintain and refresh brand tools and templates, ensuring accessibility and user-friendliness.
  • Monitor compliance with brand guidelines within the organization and with external partners.
  • Update and distribute brand guidelines and policies to ensure consistent brand representation.
  • Engage with external agencies and vendors to guarantee brand consistency in external communications.
  • Act as a primary contact for brand-related inquiries.
  • Communicate brand updates and news internally to keep all stakeholders informed.
  • Track the effectiveness of brand initiatives through various metrics and KPIs.
  • Analyze market trends and consumer feedback to inform brand strategies.
  • Collaborate with cross-functional teams to integrate brand across the company's materials and touchpoints.
  • Monitor and report on the usage of brand tools and systems, providing insights and recommendations for enhancements.
Candidate Profile:
You are an ideal candidate for the Senior Brand Programs Specialist role if you possess:
  • A Bachelor's degree in design, marketing, communications, or a related discipline.
  • A minimum of 5 years of experience in brand management or a related area.
  • A strong grasp of branding principles and brand governance.
  • Proficiency in utilizing brand management software and tools.
  • Creative and graphic design skills.
  • Exceptional communication, organizational, and project management abilities.
  • The capacity to work collaboratively in a team environment and manage multiple projects concurrently.
  • Familiarity with the legal, tax, accounting, and risk sectors is advantageous.
What We Offer:
By joining us, you will become part of an inclusive culture of world-class talent, where we are dedicated to your personal and professional development through:
  • Hybrid Work Model: We have embraced a flexible hybrid working environment for our office-based roles.
  • Wellbeing: Comprehensive benefit plans and flexible vacation options to support work-life balance.
  • Culture: A globally recognized reputation for equality, diversity, and inclusion.
  • Learning & Development: Access to LinkedIn Learning and internal opportunities for cross-company projects.
  • Social Impact: Participation in employee-driven Business Resource Groups and paid volunteer days.
Purpose-Driven Work:
We take pride in our unique role in helping our customers pursue justice, truth, and transparency. Together with the professionals and institutions we serve, we contribute to upholding the rule of law and providing trusted, unbiased information worldwide.

At Thomson Reuters, we value diversity of culture and thought, ensuring we seek talented, qualified employees across our global operations.

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