Strategic Social Media Manager
15 hours ago
At 816 GPS Services, Inc., we are seeking an experienced Strategic Social Media Manager to lead our organic social and influencer marketing efforts for Banana Republic.
About the RoleThe successful candidate will be responsible for developing and executing our social media and influencer marketing strategies, working closely with our cross-functional teams to establish and refine our brand's social media presence. As a seasoned professional in social media marketing, you will have a proven track record of driving engagement and conversions through creative content and campaign execution.
Key Responsibilities:- Develop content and messaging strategies for Banana Republic's social media campaigns, aligning with our brand goals and objectives
- Manage influencer relationships and partnerships, ensuring timely and effective execution of influencer processes
- Liaise with our centralized Influencer team to ensure seamless execution of influencer contracts, gifting, legal, and payment
- Analyze campaign metrics and develop reporting systems to track performance and optimize our social media strategy
- Conduct ongoing research to identify new social-first opportunities, influencers, channels, and audiences that will drive exceptional value for Banana Republic
- 8+ years of marketing experience, with at least 5 years in social media and influencer marketing
- Proven track record of managing teams and collaborating with cross-functional stakeholders
- Extensive experience in social media marketing, including influencer management and brand messaging for luxury fashion brands
- Exceptional communication and interpersonal skills, with the ability to drive consensus across multiple teams and functions
We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development. If you are a motivated and innovative social media professional looking to join a dynamic team, please submit your application.
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