Lead Content Strategist

1 week ago

Hadley, Massachusetts, United States University of Massachusetts Amherst Foundation Full time

About the University of Massachusetts Amherst Foundation
Established in 2003, the University of Massachusetts Amherst Foundation (UMAF) is a private 501(c)(3) nonprofit organization dedicated to generating philanthropic support for the University of Massachusetts Amherst's mission and aspirations.

Located on the Amherst campus, UMAF operates independently to support the University's objectives, offering its own health, wellness, and retirement benefits.

UMAF serves the UMass Amherst community by providing best practices in fundraising strategy and execution.

Position Overview
Reporting to the Senior Director of Content Development, the Senior Content Writer is responsible for crafting and enhancing alumni and donor communications across various platforms, aligning with UMAF's strategic fundraising and engagement goals.

In collaboration with the Marketing Communications team, the Senior Content Writer will produce original content, including digital and printed materials for the university's capital campaign, donor profiles, impact narratives, reports, fundraising materials, donor proposals, and website content.

The writer will also refine existing content for development and alumni channels, working closely with UMAF colleagues in annual giving, donor relations, and major gifts.

Key Responsibilities
- Collaborate with the Senior Director of Content Development and the Marketing Communications team to execute communication strategies that enhance awareness of campaign priorities, alumni engagement, volunteer opportunities, and overall fundraising objectives.

- Create and edit engaging digital and print communications that promote alumni participation and increased philanthropy by highlighting UMass Amherst's academic and research excellence and vibrant student experience.

- Generate ideas for impact stories and donor profiles for the UMAF Newsletter and campaign website; conduct interviews and write compelling narratives; and work with MarCom to disseminate these stories across multiple channels.

- Acquire in-depth knowledge of the upcoming campaign's foundational commitments and the fundraising priorities of each school and college to develop messaging, templates, and donor proposals for fundraisers.

- Research and draft suggested remarks for university administration and high-level volunteers, focusing on fundraising and volunteer engagement.

- Support the MarCom team in ensuring all communications adhere to the university's branding, editorial style, and grammatical standards.

- Perform additional duties as assigned (10%) to support UMAF's growth and development.

Qualifications
- Bachelor's degree in journalism, English, communications, or a related field.

- Minimum of five (5) years of writing experience in journalism, communications, marketing, or a related field, with a preference for experience in higher education.

- Exceptional written and verbal communication skills, with demonstrated persuasive writing ability.

- Experience writing for diverse audiences across various communication channels.

- Proven ability to collaborate with stakeholders at different levels and communicate key messages in line with overarching communication strategies.

- Strong project management skills, with the ability to handle multiple projects simultaneously while meeting deadlines and maintaining high standards of accuracy and quality.

- Ability to navigate challenging issues diplomatically.

Preferred Qualifications
- Experience in writing proposals for donors or producing grant applications is a plus.

Benefits
- 20 vacation days, 12 holidays, 12 sick days, 5 personal days, and 2 office closure days.

- 4-day summer work week.

- 401(k) plan with a 10% match on a 5% contribution.

- Comprehensive health insurance packages for medical, dental, and vision.

- 16 weeks of paid parental leave, with an additional 6 weeks available for the birthing parent.

- Part-time work for full-time pay for the first 4 weeks post parental leave.

Commitment to Diversity, Equity, and Inclusion
At the UMass Amherst Foundation, we recognize the importance of diversity, equity, and inclusion in enhancing our workplace and community. We welcome diverse perspectives and experiences, understanding that they strengthen our mission and effectiveness.

Our Values (S.T.E.W.A.R.D.S)
- Service: Prioritizing the needs of others and supporting colleagues.

- Trust, Transparency, and Teamwork: Valuing honesty and open communication.

- Excellence: Striving for excellence in all endeavors.

- Wellness: Promoting a flexible and empowering work culture.

- Accountability: Taking responsibility for our actions and results.

- Respect: Valuing diverse ideas and backgrounds.

- Donor-Centric: Aligning donor experiences with organizational priorities.

- Synergy: Enhancing effectiveness through collaboration.

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