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Lead Content Strategist
2 months ago
About the University of Massachusetts Amherst Foundation
Established in 2003, the University of Massachusetts Amherst Foundation (UMAF) is a private nonprofit organization dedicated to raising philanthropic support for the University of Massachusetts Amherst's mission and aspirations.
Located on the Amherst campus, UMAF operates independently, providing its own health, wellness, and retirement benefits while focusing on enhancing the university's mission.
Role Overview
Reporting to the Senior Director of Content Development, the Senior Content Writer is responsible for crafting and enhancing alumni and donor communications across various platforms, aligning with UMAF's strategic fundraising and engagement objectives.
In collaboration with the Marketing Communications team, the Senior Content Writer will produce original content, including digital and printed materials for the university's capital campaign, donor profiles, impact narratives, reports, fundraising materials, and website content.
The writer will also revise existing content for development and alumni channels, working closely with UMAF colleagues in annual giving, donor relations, and major gifts.
Key Responsibilities
- Collaborate with the Senior Director of Content Development and the Marketing Communications team to execute communication strategies that promote campaign priorities, alumni engagement, and fundraising goals.
- Create and edit engaging digital and print communications that inspire alumni participation and enhance philanthropy by highlighting UMass Amherst's academic and research excellence and vibrant student life.
- Generate ideas for impact stories and donor profiles for the UMAF Newsletter and campaign website; conduct interviews and write copy; and work with the MarCom team to disseminate these stories across channels.
- Acquire in-depth knowledge of the upcoming campaign's foundational commitments and fundraising priorities of each school and college to develop messaging, templates, and donor proposals for fundraisers.
- Research and prepare suggested remarks for university administration and high-level volunteers, focusing on fundraising and volunteer engagement.
Qualifications
- Bachelor's degree in journalism, English, communications, or a related field.
- Minimum of five years of writing experience in journalism, communications, marketing, or a related area, with a preference for experience in higher education.
- Exceptional written and verbal communication skills, with demonstrated persuasive writing ability.
- Experience writing for diverse audiences across multiple communication channels.
- Proven ability to collaborate with stakeholders at various levels and convey key messages in alignment with overarching communication strategies.
- Strong project management skills, capable of handling multiple projects simultaneously while meeting deadlines and maintaining high standards of quality.
Preferred Qualifications
- Experience in writing proposals for donors or producing grant applications is desirable but not mandatory.
Benefits
- 20 vacation days, 12 holidays, 12 sick days, 5 personal days, and 2 office closure days.
- 4-day summer work week.
- 401(k) plan with a 10% match on a 5% contribution.
- Comprehensive health insurance packages for medical, dental, and vision.
- 16 weeks of paid parental leave, with an additional 6 weeks available for the birthing parent, and part-time work for full-time pay for the first 4 weeks post parental leave.
Diversity, Equity, and Inclusion
At UMAF, we recognize the value of diversity, equity, and inclusion in our workplace and community. We are committed to fostering a diverse team that enhances our mission and strengthens our work.
Our Values
UMAF is dedicated to building a team that embodies the following values: Service, Trust, Transparency, Teamwork, Excellence, Wellness, Accountability, Respect, Donor-Centric, and Synergy.
