Director of Marketing and Communications

3 days ago


Ackworth Iowa, United States American Heart Association Full time
About the Role

We are seeking a highly skilled Marketing Communications Director to join our team at the American Heart Association. As a key member of our marketing team, you will be responsible for developing and executing our communications strategy to promote Association health and development priorities in the Des Moines and Cedar Rapids markets.

Key Responsibilities
  • Develop and implement strategic marketing campaigns and deliverables to support major fundraising events
  • Work closely with the development team to support local revenue goals and fundraising events by producing and securing appropriate materials and presentations
  • Plan and implement campaigns for event promotion, including brainstorming out-of-the-box ideas and activities, then driving them efficiently
  • Work with the regional communications team to plan and implement sponsored campaigns through paid social, online, and traditional media
  • Supervise progress and submit performance return on investment reports on marketing and development activities
  • Control budgets and prioritize resources amongst projects
  • Work with local staff to ensure that branding guidelines are followed
  • Monitor trends to keep informed of developments in the fields of event fundraising, sponsorships, marketing, communications, and not-for-profit management
  • Use this information to help the markets creatively achieve their goals
  • Work with Vice President Marketing Communications and local staff to handle crises or sensitive issues
Requirements
  • At least 3 years of experience in marketing, marketing communications, or public relations
  • Solid understanding of strategic public relations, marketing planning and implementation, including email and digital campaigns
  • Skill in writing and editing for a variety of audiences via numerous marketing platforms, including writing for the web and mobile
  • Ability to build sponsor return on investment materials
  • Print and video design capabilities, including script writing, shooting video, and editing and/or directing external agencies on such projects
  • Intermediate knowledge of Microsoft Office Suite
  • Experience in engaging communities via social media with metrics to support strategies (Facebook, Twitter, Instagram, etc.) as well as developing content (especially video) to help drive engagement
  • Ability to lift and/or move large objects (such as boxes) with the expectation that heavier items would be broken down into smaller components or requesting additional assistance may be required before lifting and/or moving
  • Ability to travel within the assigned territory including attending events
Preferred Experience
  • University or college degree
  • Nonprofit and/or agency experience
  • Existing media connections throughout the Iowa area
  • Experience with AP Style writing
  • Experience with web-based platforms like Canva and Animoto


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