Promotional Campaign Coordinator

1 week ago


Winchester, Massachusetts, United States Practical Applications Full time

Position Overview

The Sales and Marketing Coordinator plays a crucial role in enhancing the visibility and appeal of our brand. This position involves close collaboration with various teams, including sales, marketing, advertising, product design, and product development, to strategize and execute promotional marketing initiatives.

Key Responsibilities

  1. Work alongside team members to devise and implement promotional marketing strategies.
  2. Develop and manage editorial and content calendars across multiple media platforms.
  3. Assist in the design, negotiation, and placement of advertising across traditional and digital channels.
  4. Create a comprehensive brand style guide that accurately reflects the voice and mission of Practical Applications.
  5. Support team leaders in budgeting and monitoring project expenditures.
  6. Engage with clients to align on brand guidelines, objectives, budgets, and timelines.
  7. Conduct thorough market research to identify target audience preferences and behaviors.
  8. Analyze previous marketing campaigns to derive insights for future improvements.
  9. Evaluate campaign performance and propose adjustments or new ideas as needed.
  10. Coordinate and facilitate customer training sessions.
  11. Provide general administrative support for marketing and sales activities.

Application Process

Interested candidates are encouraged to submit their applications through the designated channels.



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