Ecommerce Data Analyst NJ

2 days ago


Woodcliff Lake, New Jersey, United States Colonial Surety Company Full time
About Us

Colonial Surety Company is a leading insurance provider licensed for business in every state, recognized by the U.S. Treasury as an approved surety, and rated "A Excellent" by A.M. Best Company. Our innovative digital product platform has expanded to include essential liability coverages for small and mid-size businesses.

Job Summary

We are seeking an experienced data analyst to drive our continued growth and success. As a key member of our team, you will perform in-depth analysis of data and develop strategic recommendations for improvement in areas such as product performance, marketing campaigns, customer experience, and customer segmentation.

Key Responsibilities
  • Provide support in managing and maintaining digital analytics, opportunity identification, and prioritization
  • Report and analyze digital platforms and marketing campaigns against a comprehensive set of KPIs and benchmarks
  • Collect and analyze data from multiple sources, including customer databases, web analytics, market research, and surveys
  • Create reports and dashboards to track key performance indicators
  • Identify trends and recommend strategies to improve ecommerce performance
  • Build and monitor predictive models to optimize pricing and promotional decisions
  • Enhance customer segmentation and targeted marketing campaigns
  • Understand user behavior and leverage insights to drive product design, development, and optimization
  • Collaborate with teams across departments to ensure data accuracy and integrity
Requirements
  • 2+ years of direct and hands-on experience providing solutions
  • Excellent analytical skills, attention to detail, and ability to work well in a dynamic team
  • Solid understanding of database technologies, data analytics, and reporting tools
  • Analytical skills to interpret data and draw meaningful insights
  • Good communication and presentation skills
  • Knowledge of machine learning and predictive modeling techniques is a plus
  • Understanding of web analytics and customer segmentation techniques
  • Hands-on experience with statistical platforms such as Google Analytics, Ads
What We Offer

Colonial Surety offers a competitive starting salary based on experience, with opportunities for annual bonuses and increases. We provide ongoing mentoring from senior staff and periodic opportunities to attend industry seminars and workshops. Our benefits package includes Major Medical, Dental, Vision, and Life Insurance plans, paid holiday and vacation time, and a modern, professional office space.



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