Marketing Automation Specialist

3 days ago


Burnsville, Minnesota, United States CommScope Full time
Marketing Campaign Specialist

At CommScope, we're on a mission to deliver connectivity that empowers how we live, work, and learn. We're seeking a Marketing Campaign Specialist to join our team, working directly with our global marketing, sales, and IT teams to develop and execute cross-channel marketing automation campaigns within Marketo.

This role requires significant knowledge of Marketo, experience in building marketing campaigns, a strategic mindset, and the ability to work independently while part of a larger team. You'll be responsible for project management and execution of marketing automation campaigns, establishing and deploying automated communication journeys, and leveraging email, landing pages, forms, and lists.

We're looking for a resourceful Marketo expert with a deep understanding of the interactions between Marketo and CRM data for reaching targeted customers. If you have a proven ability to improve campaign performance by identifying business opportunities in user data, campaign results, and cross-channel attribution, we want to hear from you.

Key Responsibilities:

  • Configure and use Marketo to build out, execute, monitor, and report on marketing campaigns and programs at an enterprise level
  • Develop and execute cross-channel marketing automation campaigns within Marketo
  • Establish and deploy automated communication journeys leveraging email, landing pages, forms, and lists
  • Manage large and complex audience segments & messaging sequences
  • Improve campaign performance by identifying business opportunities in user data, campaign results, and cross-channel attribution

Requirements:

  • Bachelor's degree in marketing or equivalent experience
  • Three or more years of experience configuring and using Marketo to build out, execute, monitor, and report on marketing campaigns and programs at an enterprise level
  • Experience in marketing campaign lead management, metrics best practices, and campaign management
  • Knowledge of email and landing page best practices
  • Demonstrated capabilities in managing large and complex audience segments & messaging sequences
  • Proven ability to improve campaign performance by identifying business opportunities in user data, campaign results, and cross-channel attribution

What We Offer:

  • A dynamic and collaborative work environment
  • Opportunities for professional growth and development
  • A competitive salary and benefits package

How to Apply:

Learn how to prepare yourself for the next steps in our hiring process by visiting our website.

CommScope is an Equal Opportunity Employer (EEO), including people with disabilities and veterans. If you are seeking an accommodation for the application or interview process, please contact us to submit your request.



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