Digital Marketing Strategist

4 days ago

Morristown, Tennessee, United States International Voyager CruiseDirect Full time

About Us

At International Voyager / CruiseDirect, we're proud to offer award-winning service to over 33 million visitors and 500,000 clients. Our responsive and hassle-free vacation planning has been a game-changer for global travelers. We're passionate about inspiring bucket lists, family reunions, honeymoons, and dream vacations.

**About the Role**

We're seeking a seasoned **Director of Digital Marketing** to shape and implement our digital marketing strategy. This senior leadership position involves driving our online brand presence and ensuring the successful execution of digital campaigns.

**Key Responsibilities:**

* Develop and implement comprehensive digital marketing strategies that align with our business objectives.
* Plan, execute, and oversee digital marketing campaigns across various channels, including SEO, paid search, social media, email, affiliate, direct mail, and display advertising.
* Manage the marketing specialist team and design, build, and maintain our social media presence.
* Oversee email marketing campaigns, including strategy, execution, and performance analysis.
* Ensure our company website is optimized for user experience, conversion, and SEO.
* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
* Identify and build relationships with key industry influencers, partners, travel suppliers, and third-party vendors.
* Ensure all digital marketing activities comply with relevant laws, regulations, and industry best practices.
* Stay ahead of digital marketing trends and integrate new approaches to maintain a competitive edge over competitors.

**About the Candidate:**

We're looking for a results-driven professional with a customer-first mindset. Our ideal candidate has a strategic thinking approach that harmonizes customer needs with company objectives. They should have a data-driven approach, ensuring informed decision-making, and expertise in campaign management spanning from meticulous planning to flawless execution.

**Requirements:**

* Bachelor's Degree in marketing, business administration, communications, or a related field.
* 5+ years of successfully leading and executing digital marketing campaigns.
* Proficient in conducting A/B and multivariate experiments.
* Experience in the travel or cruise industry preferred.
* Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
* Hands-on involvement in marketing on all social media channels (FB, Instagram, TikTok, etc.).
* Solid foundation in using web analytics tools (Google Analytics, Adobe Analytics) and deriving actionable insights from data.
* Working knowledge of ad serving tools (Atlas, Criteo, etc.).
* Competence in setting up and optimizing Google Adwords campaigns.
* Working knowledge of HTML, CSS, and JavaScript development and constraints.
* Practical experience in integrating Artificial Intelligence (AI) into marketing initiatives, enhancing data-driven decision-making and campaign efficiency.
* Strategically develop and optimize advertising budgets to maximize Return on Ad Spend (ROAS).
* Skilled in creating accurate forecasts to predict campaign performance and optimize marketing strategies.

**Core Competencies:**

* Business Insight - Applying knowledge of business goals and the marketplace to advance the organization's goals.
* Tech Savvy - Anticipating and adopting innovations in business-building digital and technology applications.
* Decision Quality - Making good and timely decisions that keep the organization moving forward.
* Strategic Mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies.
* Drives Results - Consistently achieving results, even under tough circumstances.

We're excited to find the right candidate to join our growing Inc. 5000 award-winning team and revolutionize travel planning and online booking.

  • Digital Marketing Strategist

    4 weeks ago

    Morristown, Tennessee, United States Crum & Forster Full time

    Job Title: AVP, Website OptimizationCrum & Forster is seeking a highly skilled and experienced AVP, Website Optimization to lead our digital marketing efforts and drive website optimization and digital marketing campaigns. As a key member of our Corporate Communications and Marketing team, you will be responsible for planning, executing, and measuring the...

  • Digital Marketing Strategist

    3 weeks ago

    Morristown, Tennessee, United States Crum & Forster Full time

    Job Title: AVP, Website OptimizationCrum & Forster is seeking a highly skilled and experienced AVP, Website Optimization to lead the strategic marketing efforts for our website, cfins.com. As a key member of our Corporate Communications and Marketing team, you will be responsible for driving website optimization and digital marketing campaigns, collaborating...

  • Digital Engagement Strategist

    3 weeks ago

    Morristown, Tennessee, United States Clark Davis Associates Full time

    Job Title: Digital Program ManagerWe are seeking a highly skilled Digital Program Manager to join our team at Clark Davis Associates. As a key member of our digital marketing team, you will be responsible for developing and executing comprehensive digital engagement strategies to enhance our brand presence, drive customer engagement, and support our business...

  • Digital Content Strategist

    4 weeks ago

    Morristown, Tennessee, United States Clark Davis Associates Full time

    Digital Content ManagerClark Davis Associates is seeking a highly skilled Digital Content Manager to lead and manage multiple digital omnichannel engagement projects across the organization.Key Responsibilities:Develop and execute end-to-end content and digital development processes to drive business growth and engagement.Collaborate with cross-functional...

  • Digital Marketing Director

    4 weeks ago

    Morristown, Tennessee, United States International Voyager CruiseDirect Full time

    About UsCruiseDirect is a pioneering online cruise travel company dedicated to delivering unparalleled cruise experiences to discerning travelers. Our mission is to provide unparalleled access to the world's most spectacular cruise vacations, while fostering a culture of innovation, collaboration, and customer-centricity.About the RoleThe Director of Digital...

  • Digital Marketing Director

    2 days ago

    Morristown, Tennessee, United States International Voyager CruiseDirect Full time

    About UsAt International Voyager / CruiseDirect, we're proud to be a leading provider of award-winning travel services. With over 15 years of experience and a reputation for excellence, we've helped over 33 million visitors and 500,000 clients plan their dream vacations. Our team is dedicated to delivering responsive, hassle-free travel planning and online...

  • Digital Marketing Director

    2 weeks ago

    Morristown, Tennessee, United States International Voyager CruiseDirect Full time

    About International Voyager / CruiseDirectWe are a leading online cruise travel company dedicated to providing customers with better deals than any other cruise website and access to great deals on cruise vacations. Our mission is to offer responsive, hassle-free vacation planning for global travelers. We're proud to say that we offer inspiring bucket lists,...

  • Digital Marketing Capabilities Manager

    2 weeks ago

    Morristown, Tennessee, United States Mondelez International Full time

    Job DescriptionAre you ready to drive digital transformation at Mondelēz International?We are seeking a highly skilled Digital Marketing Capabilities Manager to lead the development of our digital marketing capabilities strategy and roadmap. As a key member of our Digital Marketing Center of Excellence, you will oversee the advancement of our digital...

  • Digital Analytics Leader

    3 days ago

    Morristown, Tennessee, United States Novartis Group Companies Full time

    Job DescriptionNovartis is seeking a highly skilled Digital Analytics Leader to join our team. As a key member of our marketing organization, you will be responsible for building and enhancing our digital marketing analytics capabilities.This role will be foundational in creating a new campaign measurement framework, standardizing best practices, and...

  • Digital Integration Director

    18 hours ago

    Morristown, Tennessee, United States Lonza Full time

    About the RoleLonza is a global leader in life sciences, operating across three continents. We're seeking a talented professional to join our Marketing group and drive digital transformation across our Capsule & Health Ingredients (CHI) division.Key ResponsibilitiesDevelop and implement B2B system integrations, driving efficiency and automation with...

  • Data Product Owner

    3 days ago

    Morristown, Tennessee, United States Mondelez International Full time

    About the RoleMondelēz International is seeking a highly skilled Data Product Owner to lead the development and implementation of media and digital data solutions. As a key member of our US Insights & Analytics team, you will be responsible for driving the vision and strategy for media and digital data management and governance.Key ResponsibilitiesDevelop...

  • Data Product Owner

    5 days ago

    Morristown, Tennessee, United States Mondelez International Full time

    About the RoleWe are seeking a highly skilled Data Product Owner to lead our media and digital data solutions at Mondelēz International. As a key member of our US Insights & Analytics team, you will be responsible for driving the vision and strategy for media and digital data management and governance.Key ResponsibilitiesDevelop and maintain a comprehensive...

  • Marketing Operations Leader

    4 weeks ago

    Morristown, Tennessee, United States Novartis Group Companies Full time

    Job SummaryWe are seeking a highly skilled Marketing Operations Leader to join our team at Novartis Group Companies. As a key member of our Integrated Marketing and Customer Experience organization, you will be responsible for delivering operational excellence through efficiency and effectiveness of brand-building investments.Key ResponsibilitiesLead a team...

  • Compensation Strategist

    1 day ago

    Morristown, Tennessee, United States LHH Full time

    Compensation Analyst RoleAt LHH, we're seeking a skilled Compensation Analyst to play a key role in shaping our compensation policies and supporting the business in creating competitive, equitable, and compliant pay practices.Key Responsibilities:Collaborate with HR & Recruiting Teams: Partner with HR Business Partners and Recruiting staff on job...

  • Associate Director, Data Privacy, Digital

    2 weeks ago

    Morristown, Tennessee, United States Novartis Group Companies Full time

    Job DescriptionAs a key member of the US Data Privacy, Digital & AI team, the Associate Director, Data Privacy, Digital & AI plays a critical role in providing expert advice and guidance on DPDAI topics to US Novartis stakeholders. This includes assisting with developing related training, policies, and guidelines, as well as tracking and operationalizing...

  • Senior Marketing Operations Leader

    5 days ago

    Morristown, Tennessee, United States Novartis Full time

    About the RoleWe are seeking a highly skilled Senior Marketing Operations Leader to join our team at Novartis. As a key member of our Integrated Marketing Organization, you will be responsible for developing and implementing simplified and integrated processes to enhance efficiency and traceability within our highly regulated and dynamic organization.Key...

  • Senior Marketing Operations Leader

    2 weeks ago

    Morristown, Tennessee, United States Novartis Full time

    About the RoleWe are seeking a highly skilled Senior Marketing Operations Leader to join our team at Novartis. As a key member of our Integrated Marketing Organization, you will be responsible for developing and implementing simplified and integrated processes to enhance efficiency and traceability within our highly regulated and dynamic organization.Key...

  • Associate Director, Peer to Peer Marketing Delivery

    2 weeks ago

    Morristown, Tennessee, United States Novartis Group Companies Full time

    About the RoleThe Associate Director, Peer to Peer Marketing Delivery, is a key position within the Integrated Marketing Organization of US Pharma at Novartis Group Companies. This role is responsible for delivering top-tier HCP education for Therapeutic Areas/Brands, leveraging Novartis HCP Education capabilities and deep customer and TA/Brand insights.Key...

  • VP, Head of Marketing Operations

    4 weeks ago

    Morristown, Tennessee, United States Novartis Group Companies Full time

    Job Description SummaryThis position will be located at our East Hanover, NJ site and will not have the ability to be located remotely.This position will require up to 20% travel as defined by the business (domestic and/or international).Job DescriptionThe VP, Head of Marketing Operations, will lead the team responsible for delivering operational excellence...

  • Business Systems Analyst

    4 weeks ago

    Morristown, Tennessee, United States Silver Search Full time

    Silver Search Seeks Experienced Business AnalystWe are seeking a seasoned Business Analyst / Product Owner with over 15 years of experience in Agile and SDLC environments, specializing in websites, e-commerce, and digital projects.The ideal candidate will collaborate closely with marketing teams, gather requirements, and write user stories for both B2B and...