Associate Director, Peer to Peer Marketing Delivery

6 days ago

Morristown, Tennessee, United States Novartis Group Companies Full time
About the Role

The Associate Director, Peer to Peer Marketing Delivery, is a key position within the Integrated Marketing Organization of US Pharma at Novartis Group Companies. This role is responsible for delivering top-tier HCP education for Therapeutic Areas/Brands, leveraging Novartis HCP Education capabilities and deep customer and TA/Brand insights.

Key Responsibilities
  • Partner with professional promotions marketing team, media, and digital team, medical, and sales leadership to build and deliver HCP education that resonates with the marketing strategy and brand vision.
  • Define and implement impactful delivery of HCP education, utilizing marketing analytics to measure success and drive program enhancements.
  • Identify and apply industry-leading best practices in peer-to-peer marketing, ensuring improved consistency and impact across HCP education initiatives.
  • Share best practices across the HCP Education Delivery team, fostering a culture of marketing collaboration and brand consistency.
  • Actively contribute to the development of the HCP experience roadmap and HCP Impact plan, integrating marketing campaigns with educational components to enhance HCP engagement.
  • Partner effectively with HCP facing functions and teams, including the field, to achieve HCP education objectives and deliver an integrated education experience.
Requirements
  • Bachelor's degree in a related field is required; Master of Science, and/or MBA preferred.
  • A minimum of 5 years of commercial marketing experience, with a proven track record of building scalable HCP education programs.
  • Demonstrated ability to communicate scientific data effectively to a variety of audiences.
  • Experience in driving enterprise-wide initiatives that enhance the HCP experience and demonstrate measurable improvements.
  • Proven project management skills, with the ability to lead and deliver multiple top-priority projects on time, within scope, and on budget.
Why Novartis

Our purpose is to reimagine medicine to improve and extend people's lives. We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

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