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Search Marketing Strategist

2 months ago

Chicago Illinois, United States Publicis Groupe Full time
Job Description

As a Search Marketing Analyst at Publicis Groupe, you'll play a key role in managing the tactical components within integrated Search Engine Marketing (SEM) campaigns, also known as Paid Search or Pay-per-Click (PPC). Working with top search engines like Google, Microsoft, and Yahoo, you'll assist with the strategy, planning, and reporting for our clients.

Key Responsibilities:
  • SEM Program Management: Develop and implement holistic SEM programs, including keyword research, ad creative and strategy, trafficking recommendations, and optimization towards key business goals and reporting.
  • Data Analysis: Actively participate in meetings, document takeaways and next steps, and assimilate data from multiple sources to draw actionable conclusions that can be measured and reported.
  • Bid Strategy Optimization: Optimize bid strategies and test for improvement, conducting daily checks on program KPIs, thresholds, and campaign budget caps, while managing budget and pacing.
  • Campaign Execution: Translate campaign/client goals into SEM tactics and effectively execute those tactics against the client's strategy, implementing Paid Search best practices and providing refinement and optimization recommendations.
  • Industry Trends: Monitor emerging industry trends and summarize them for internal and external stakeholders, leveraging and developing proficiencies with SEM platforms, tools, and resources.
  • Campaign Ad Copy: Develop campaign ad copy (text-based titles and descriptions or feed-based images) and tag traffic or creative elements to sites per creative rotation instructions.
  • Performance Forecasts: Help develop performance forecasts, budget allocations, and provide data-based rationale for these recommendations.
  • Reporting and Collaboration: Collaborate with clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion, fostering relationships with internal teams, external partners, and clients.