Digital Marketing Strategist
3 weeks ago
Job Summary
We are seeking a highly skilled Digital Marketing Strategist to join our team at VML. As a Senior Analyst, you will play a key role in shaping the strategic direction of our clients' digital marketing strategies by providing data-driven insights that relate to business challenges.
Key Responsibilities
- Manage projects to successful completion with collaborative support from internal teams consisting of account managers, strategists, and other analysts.
- Monitor and report on website performance using site tracking tools such as Adobe Analytics or Google Analytics.
- Generate insights from data analysis to identify opportunities for optimization and improvement.
- Construct and employ creative test and learn plans to maximize impact of tactics.
- Build and implement tagging schema for digital assets to ensure appropriate tracking is in place.
Requirements
- Minimum of 4 years of professional experience reporting and analyzing digital marketing efforts as they relate to the profitable acquisition of new customers and existing customers.
- Minimum of 3 years of experience analyzing data, drawing conclusions and making recommendations.
- Minimum of 3 years of experience working with site analytics raw data (Adobe Analytics or Google Analytics).
- Deep understanding of Adobe Analytics or Google Analytics, including data collection and validation familiarity.
About VML
VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status.
We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
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