Associate Director, Social Media Strategist

9 hours ago


Chicago, Illinois, United States Publicis Groupe Full time
Job Overview

Publicis Groupe is seeking a highly skilled Associate Director, Social Strategy to lead the development and execution of comprehensive social media strategies for a leading CPG confectionary brand.

Key Responsibilities
  • Develop and implement innovative social media strategies across platforms to enhance brand visibility and drive consumer loyalty.
  • Create and curate engaging content that resonates with the target audience, maintaining brand voice and visual identity.
  • Collaborate with cross-functional teams to ensure cohesive brand messaging and optimize social media performance.
  • Stay up-to-date on industry trends, emerging platforms, and best practices to inform social media strategies.
  • Analyze social media metrics to adjust strategies and improve engagement, reach, and ROI.
Requirements
  • 6-8 years of digital experience in advertising, entertainment, newsroom, or content fields.
  • Strong understanding of media planning, distribution, and content syndication.
  • Expertise in innovative, entertainment-based social media programs.
  • Excellent research and writing skills, with the ability to create smart content quickly.
  • Ability to develop strong relationships with internal and external partners.
  • Nose for new technology, new content solutions, social media events, and developments.
  • Ear for consumer insights and ability to back up creative ideas with sound analytical reasoning.
  • Willingness to travel and adapt to new ideas and environments.


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