Senior Paid Marketing Strategist

2 weeks ago


Newark, Delaware, United States WebMD Full time

WebMD is seeking a highly skilled Paid Marketing Strategist to lead the development and implementation of new paid marketing testing initiatives. The ideal candidate will have a proven track record in paid marketing and digital advertising, with a strong analytical mindset and excellent project management skills. The successful candidate will be responsible for exploring all offerings with current partners to identify opportunities for optimization and improvement, evaluating new platforms and partnerships to expand our content marketing reach and effectiveness, and designing and overseeing A/B testing and multivariate testing initiatives to improve campaign performance. The Paid Marketing Strategist will collaborate closely with cross-functional teams, communicate findings and insights to stakeholders, and assist in fostering a culture of experimentation and innovation within the content marketing team. The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field, and 5-7 years of experience in paid marketing and digital advertising. If you are a self-starter with a proactive and innovative mindset, and excellent communication and interpersonal skills, we encourage you to apply for this exciting opportunity.



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