Enterprise Demand Generation Manager

16 hours ago

Ridgefield Park, New Jersey, United States Samsung SDS America Full time
Role Summary

Samsung SDS America is seeking a seasoned Demand Generation Manager to spearhead the development and execution of demand generation strategies and programs that drive awareness, engage prospects, and generate high-quality leads for our solutions and services.

Key Responsibilities
  • Strategy and Campaign Management: Develop and execute demand generation strategies and campaigns to drive brand awareness and generate high-quality leads.
  • Collaboration and Communication: Collaborate with marketing, sales, and product teams to develop targeted campaigns and messaging.
  • Digital Marketing: Plan, execute, and optimize digital marketing campaigns across various channels including email marketing, LinkedIn Campaigns, PPC, SEO, and content marketing.
Lead Generation and Nurturing
  • Lead Generation: Implement lead generation and nurturing programs to move prospects through the buyer's journey.
  • Lead Handoff: Work closely with sales teams to optimize lead handoff and ensure alignment.
  • Performance Analysis: Analyze and report on campaign performance and use data-driven insights to improve results.
Content Syndication and Media Relations
  • Content Syndication: Identify and build relationships with suitable B2B tech media outlets.
  • Content Creation: Develop alliances for content syndication to drive website traffic and conversions.
  • Brand Visibility: Create and manage content syndication campaigns to enhance brand visibility.
Database Management and Marketing Automation
  • Database Maintenance: Ensure lead data accuracy and perform regular data cleaning.
  • Marketing Automation: Utilize marketing automation tools to develop and execute campaigns, track performance, and measure ROI.
Analytics and Reporting
  • Performance Monitoring: Monitor and analyze marketing metrics and create reports to measure campaign performance and ROI.
  • Stakeholder Updates: Provide regular updates and insights to key stakeholders on campaign performance.
Requirements
  • Education: Bachelor's degree in Marketing or a related field.
  • Experience: 6+ years of experience in demand generation and digital marketing, with a focus on B2B technology companies.
  • Industry Knowledge: Experience in the B2B technology sector with a strong understanding of industry trends and best practices.
  • Proven Track Record: Proven track record of developing and executing successful demand generation campaigns.
  • Marketing Automation: Experience with marketing automation tools and lead nurturing workflows.
  • Software Proficiency: Familiarity with relevant software or tools related to Email Marketing Automation platforms, Google Suite, content creation, internal communications, and marketing.
  • Communication Skills: Excellent written and verbal communication skills.
  • Teamwork: Ability to work effectively in a cross-functional team environment.
  • Travel: Business traveling up to ~20%.
Preferred Qualifications
  • Certifications: Certifications in Google Analytics, PPC, SEO, and other relevant digital marketing certifications are a plus.
  • Marketing Automation: Knowledge and experience with Eloqua is a strong plus.
  • Communications: Certifications related to marketing or communications are a plus.
  • Industry Knowledge: Knowledge of supply chain and procurement space is a plus.
Benefits

Samsung SDS America offers a comprehensive suite of programs to support our employees:

  • Medical and Dental Coverage: Top-notch medical, dental, vision and prescription coverage.
  • Wellness Program: Wellness program.
  • Parental Leave: Parental leave.
  • 401K Match: 401K match and savings plan.
  • Flexible Spending Accounts: Flexible spending accounts.
  • Life Insurance: Life insurance.
  • Paid Holidays: Paid Holidays.
  • Paid Time Off: Paid Time off.
  • Additional Benefits: Additional benefits.

Samsung SDS America, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, status as a protected veteran, marital status, genetic information, medical condition, or any other characteristic protected by law.

We are committed to providing reasonable accommodations to participate in the job application or interview process for candidates with disabilities. If you need assistance and/or a reasonable accommodation, please send your request to this email.

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