Senior Analog Marketing Specialist
3 weeks ago
Rohm Semiconductor is a leading provider of innovative analog and power semiconductor products. We are seeking a highly skilled Technical Marketing Manager to join our team and contribute to our continued success.
Job Summary
The Technical Marketing Manager will play a pivotal role in bridging the gap between engineering, product development, and marketing. You will be responsible for positioning and promoting our cutting-edge analog and power semiconductor products to targeted markets, ensuring their technical advantages are effectively communicated to customers and partners.
Key Responsibilities
Develop and execute technical marketing strategies that align with business objectives and market needs for analog and power semiconductor products.
Collaborate with engineering, R&D, and product management teams to translate technical features into compelling value propositions.
Drive content creation including technical documentation, white papers, product demos, presentations, and application notes that highlight product advantages.
Conduct competitive analysis to understand industry trends, emerging technologies, and market positioning.
Work closely with the sales team to provide technical expertise, assist with customer engagements, and support the development of targeted marketing campaigns.
Identify and evaluate new markets, customer segments, and applications for existing and future product lines.
Manage product launch initiatives by working with cross-functional teams to ensure timely delivery and market adoption.
Attend industry events, conferences, and customer meetings to represent the company and promote products.
Track product performance, market feedback, and emerging trends to refine and optimize marketing strategies.
Requirements
Bachelor's degree in Electrical Engineering, Marketing, or a related technical field.
5 years of experience in engineering or technical marketing within the semiconductor industry, preferably focused on analog or power semiconductors.
Strong understanding of analog and power semiconductor technologies, applications, and markets.
Proven ability to create and execute go-to-market strategies for technical products.
Excellent communication skills with the ability to present complex technical concepts to non-technical audiences.
Experience in customer-facing roles, providing technical guidance and support to sales teams.
Analytical mindset with the ability to assess market trends and customer needs.
Experience working with cross-functional teams including engineering, sales, and marketing.
What We Offer
Competitive salary and bonus structure.
Comprehensive benefits package (medical, dental, vision and life insurance).
401(k) plan with company match.
Paid Time Off (PTO).
Professional development opportunities.
Flexible work environment.
How to Apply
Interested candidates are encouraged to submit their resume and a cover letter detailing their qualifications and experience. Job code and salary requirements should be submitted for full consideration.
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