Marketing Director

2 days ago


Miami FL USA, United States Related Group Full time
Marketing Manager

At Related Group, we are seeking a highly skilled Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing strategic marketing plans for multiple projects from start to finish.

Key Responsibilities:
  • Develop and execute marketing strategies to increase traffic and sales for multiple projects
  • Oversee marketing efforts for each division of the Related Group, including condominiums, apartment rentals, mixed-use centers, and affordable properties
  • Create marketing budgets to support all marketing initiatives throughout all project stages
  • Build and oversee brand positioning, creative direction, and design across marketing channels
  • Coordinate copywriting and proofreading for all marketing collateral
  • Manage PR agency, media plans, and advertising campaigns
  • Implement marketing initiatives for each project, including brochures, sales presentations, ads, promotional items, buyer gifts, eblasts, websites, location maps, signage, photography, video, and print production
  • Collaborate with digital marketing manager for digital project updates; familiarity with SEO, SEM, display ads, email marketing, website, and social media
  • Plan and implement event marketing, logistics, and production for all property events, expositions, and sales trips
  • Obtain and oversee local partnership opportunities and community relations for each project
  • Develop appropriate measurement tools to monitor the effectiveness and overall success of various marketing efforts
Qualifications:
  • BA or BS degree with emphasis in marketing, public relations, or mass communication
  • 4 – 6 years previous experience in strategic marketing, project management, event coordination, media relations, advertising, and digital marketing
  • Knowledge of real estate marketing a plus
  • Open to occasional travel
  • Bi-lingual: Spanish
Benefits:
  • Base Salary and Performance bonus
  • Medical, dental, vision, legal services, flexible spending account
  • Employer Match Commuter Benefits
  • The benefits package includes 100 percent employer-paid life and disability insurance
  • Employer Matching 401k
  • Upward Mobility
  • Employee Engagement and Wellness programs
  • Company-paid Vacation, Sick, Personal, and Holiday Time
  • Opportunities for Professional Development and Tuition Reimbursement

Related Group is an Equal Opportunity Employer and a Drug-Free Workplace.


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