Marketing Director
2 days ago
At Related Group, we are seeking a highly skilled Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing strategic marketing plans for multiple projects from start to finish.
Key Responsibilities:- Develop and execute marketing strategies to increase traffic and sales for multiple projects
- Oversee marketing efforts for each division of the Related Group, including condominiums, apartment rentals, mixed-use centers, and affordable properties
- Create marketing budgets to support all marketing initiatives throughout all project stages
- Build and oversee brand positioning, creative direction, and design across marketing channels
- Coordinate copywriting and proofreading for all marketing collateral
- Manage PR agency, media plans, and advertising campaigns
- Implement marketing initiatives for each project, including brochures, sales presentations, ads, promotional items, buyer gifts, eblasts, websites, location maps, signage, photography, video, and print production
- Collaborate with digital marketing manager for digital project updates; familiarity with SEO, SEM, display ads, email marketing, website, and social media
- Plan and implement event marketing, logistics, and production for all property events, expositions, and sales trips
- Obtain and oversee local partnership opportunities and community relations for each project
- Develop appropriate measurement tools to monitor the effectiveness and overall success of various marketing efforts
- BA or BS degree with emphasis in marketing, public relations, or mass communication
- 4 – 6 years previous experience in strategic marketing, project management, event coordination, media relations, advertising, and digital marketing
- Knowledge of real estate marketing a plus
- Open to occasional travel
- Bi-lingual: Spanish
- Base Salary and Performance bonus
- Medical, dental, vision, legal services, flexible spending account
- Employer Match Commuter Benefits
- The benefits package includes 100 percent employer-paid life and disability insurance
- Employer Matching 401k
- Upward Mobility
- Employee Engagement and Wellness programs
- Company-paid Vacation, Sick, Personal, and Holiday Time
- Opportunities for Professional Development and Tuition Reimbursement
Related Group is an Equal Opportunity Employer and a Drug-Free Workplace.
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