Associate Director, Key Account Marketing

4 weeks ago


Charlotte, North Carolina, United States KPMG Full time
Job Title: Associate Director, Key Account Marketing Job Summary: KPMG is seeking an experienced Associate Director, Key Account Marketing to join our Marketing organization. The successful candidate will be responsible for developing personalized multi-channel integrated marketing plans to drive growth for key accounts, working closely with industry, hub, and functional marketing teams. Key Responsibilities: * Develop and execute demand generation programs to drive account engagement, marketing qualified leads, pipeline, and deal acceleration * Forecast, measure, analyze, and report on the impact of demand activities on sales pipeline, revenue, demand funnel velocity, and ABM account engagement activity * Support sales and account lead partner to foster and grow strategic client relationships * Create Client Value Program execution approach and resulting action plans to address service needs and opportunities across the cross-functional portfolio Requirements: * Minimum eight years of recent experience in demand generation and marketing, with Industrial Manufacturing industry experience preferred * Bachelor's degree from an accredited college or university in a related field * Extensive background generating successful ABM programs to drive account engagement and marketing influenced growth for the business * Experience across multiple paid, owned, and earned marketing channels, including events, social, search, display, direct mail, and others * Must have extensive experience with sales and marketing technology, such as Salesforce, Introhive, Aprimo, and Demandbase What We Offer: KPMG offers a comprehensive compensation and benefits package, including medical and dental plans, vision coverage, disability and life insurance, 401(k) plans, and a robust suite of personal well-being benefits to support your mental health. We also provide Personal Time Off per fiscal year and observe a calendar of holidays. Equal Employment Opportunity: KPMG is an affirmative action-equal opportunity employer and complies with all applicable federal, state, and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws. Disclaimer: KPMG does not currently require partners or employees to be fully vaccinated or test negative for COVID-19 in order to go to KPMG offices, client sites, or KPMG events, except when mandated by federal, state, or local law.

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