Digital Marketing Content Excellence Manager

4 days ago


Fort Lauderdale, Florida, United States Seminole Hard Rock Support Services Full time
About the Role

We are seeking an accomplished Digital Marketing Content Optimization Specialist to lead our efforts in creating engaging content, improving user experience, and driving brand awareness across Hard Rock's diverse lines of business. As a key player in this pivotal period, you will be responsible for developing and implementing content strategies that align with project specifications and marketing goals.


Key Responsibilities
  • Develop high-quality content that meets project specifications and marketing goals.
  • Optimize content for Unity by Hard Rock's website and mobile app to improve user experience and engagement.
  • Implement SEO best practices to improve organic search rankings and drive traffic to our websites.
  • Collaborate with UX/UI designers to ensure seamless integration of content into website and app designs.
  • Analyze data to inform content optimization strategies and improve user experience.

Requirements
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • Experience with Adobe Experience Manager (AEM) and Adobe Assets (DAM) strongly preferred.
  • Proven experience in digital content creation, CMS administration, digital/ecommerce, and SEO.
  • Strong writing, editing, and proofreading skills with a keen eye for detail.
  • Demonstrated ability to manage content across multiple websites and mobile apps.

Estimated Salary Range:

$100,000 - $130,000 per annum, depending on experience and qualifications.



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