Digital Content Optimization Expert

1 day ago


Fort Lauderdale, Florida, United States Seminole Hard Rock Support Services Full time
About Us

Seminole Hard Rock Support Services is a leading organization in the digital landscape, aiming to revolutionize its online presence by integrating multiple historic websites and app CMSs into one single CMS using Adobe AEM.


Job Description

We are seeking a highly experienced Digital Marketing Content Optimization Specialist to join our team. As a strategic pillar of our journey, this role plays a pivotal part in writing and optimizing content for our various websites, including the Unity by Hard Rock loyalty website and mobile app.

The ideal candidate will be responsible for crafting engaging content, maintaining brand consistency, and improving the digital experience for our users. This shared service role supports Seminole Gaming as well as all Hard Rock lines of business, such as Hard Rock Cafes, Hotels, Casinos, and Entertainment, and the new Unity by Hard Rock loyalty program.


Main Responsibilities
  • Produce high-quality content that engages target audiences, increases website traffic, and boosts brand awareness across Hard Rock's websites from different lines of business.
  • Develop and optimize content for our Unity by Hard Rock website and mobile app to enhance user experience and engagement.
  • Follow SEO best practices to improve organic search rankings and drive traffic.
  • Meet deadlines and deliver content that aligns with project specifications and marketing goals.
  • Collaborate with UX/UI designers to integrate content seamlessly into website and app designs, ensuring a cohesive user experience.
  • Dynamic content and personalization using real-time audience segmentation and targeting.
  • Drive content optimization via ML model recommendations and AI (generative and real-time personalization built into Adobe).

Requirements
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • Experience with Adobe Experience Manager (AEM) and Adobe Assets (DAM) strongly preferred.
  • Proven experience in digital content creation, CMS administration, digital/e-commerce, and SEO.
  • Strong writing, editing, and proofreading skills with a keen eye for detail.
  • Demonstrated ability to manage content across multiple websites and mobile apps.
  • Ability to analyze data and adjust strategies based on performance metrics.
  • Excellent organizational and time-management skills to handle multiple tasks, prioritize effectively, and meet project deadlines.
  • Practical experience applying UX/UI best practices to content design and presentation.

About the Role

This is an exciting opportunity to join our team and contribute to shaping the future of digital marketing at Seminole Hard Rock Support Services. We offer a competitive salary range of $80,000 - $120,000 per year, depending on experience.

The ideal candidate will have a strong background in digital marketing, excellent communication skills, and a passion for staying up-to-date with industry trends and best practices.

We encourage applicants who are self-motivated, action-oriented, and results-driven to apply for this challenging and rewarding role.



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